Retail volume sales of home video (televisions) are expected to continue to decline over the forecast period. With the category already being highly mature, with long replacement cycles, manufacturers are likely to focus their attention on premium products in order to differentiate themselves from the competition and generate additional value.
OLED TVs are set to register a dynamic performance, albeit from a fairly low base. These products will attract more sophisticated, affluent consumers, who are seeking growing to replicate the cinematic experience at home.
While planned obsolescence is an established feature of new product development, consumers are increasingly concerned about the environment and are looking at ways to conserve the planet’s valuable resources. Consequently, players may attempt to attract consumers by flexing their sustainability credentials, including paying more attention to what happens to their products at the end of their useful lives .
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Understand the latest market trends and future growth opportunities for the Home Video industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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