After a difficult couple of years sales of televisions are projected to see a return to growth in 2024 in retail volume terms with this pattern being set to continue over the forecast period. This more positive outlook is in line with a projected recovery in consumer purchasing power as inflation rates stabilise and the economy starts to recover.
Romanians watch more television than other countries in Europe which is a key factor in driving sales of televisions. However, while their consumption of traditional television is set to decline, consuming online media via their televisions will become increasingly prevalent.
Home video will likely remain a very dynamic category, with product innovation being a key differentiation factor. Competition is set to become more intense, albeit with sales still led mainly by large brands such as LG and Samsung, with these being associated with cutting-edge innovation.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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