Euromonitor International publishes the world's most comprehensive market research on the home shopping industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Homeshopping in South Africa

Apr 2017

2016 saw South Africa’s leading homeshopping retailers continue to register positive growth despite operating in a tough trading environment. Homeshopping experienced current value growth of 6% in 2016 as sales reached ZAR5.3 billion. The channel ...

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Country Report

Homeshopping in the US

Mar 2017

Over the review period the competition in homeshopping increased as a result of the strengthening of internet retailing. Consumers were increasingly shopping online and using mobile devices for their purchases. As a result, many homeshopping ...

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Country Report

Homeshopping in Canada

Feb 2017

In 2016 homeshopping declined by 2% in current value terms to reach CAD1.9 billion. Homeshopping as a channel is suffering from changing consumer habits and demographics, whereby e-commerce and phone apps are overtaking traditional phone and mail ...

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Country Report

Homeshopping in India

Feb 2017

Homeshopping in India registered double-digit growth of 22% in current value terms in 2016. This growth was driven by the widespread availability of national and international brands in homeshopping, while the channel is still a relatively new ...

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Strategy Briefing

2017 Retailing Top Trends in Latin America

Feb 2017

This global briefing details the top trends affecting retail in Latin America in 2017, exploring how consumers are responding to changing economic conditions, the evolving role and structure of traditional channels, the continued development of ...

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Country Report

Homeshopping in Singapore

Feb 2017

Perhaps unsurprisingly, homeshopping continues to record year-on-year value declines in Singapore. Homeshopping advertisements in Singapore are typically aired on national TV in the morning, which limits its target audience to homemakers as most ...

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Country Report

Homeshopping in Ukraine

Feb 2017

Towards the end of the review period, homeshopping companies continued with price increases in line with economic trends, and consumers who were used to placing orders with such companies began to opt for other channels such as internet retailing, or...

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Country Report

Homeshopping in Saudi Arabia

Feb 2017

Homeshopping in Saudi Arabia continues to face intense competition from store-based retailing, which is growing at a rapid pace in the country. Leading homeshopping players such as Citruss TV continue to enjoy healthy margins, however, and they ...

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Country Report

Homeshopping in the United Kingdom

Feb 2017

Homeshopping is being heavily impacted by a shift towards internet retailing. Even those consumers browsing homeshopping catalogues or watching TV shopping channels are increasingly likely to order using smartphones, viewing this as offering greater ...

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Country Report

Homeshopping in the Czech Republic

Feb 2017

Homeshopping declined by 6% in current value terms in 2016, to reach CZK1.6 billion. This poor performance was driven mainly by strengthening online sales, as well as strong price competition from bricks-and-mortar retailers. Both competing channels ...

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Country Report

Homeshopping in Egypt

Jan 2017

Although strong current value growth of 11% was registered in homeshopping in 2016, this growth rate represented a major slowdown from the 29% current value growth recorded in 2015 due to weakness in demand after many official warnings were announced...

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Country Report

Homeshopping in Thailand

Jan 2017

Digital TV creates a huge opportunity for homeshopping to expand more strongly. The previous Thai TV broadcast consisted of six free TV channels, compared with digital TV of over 40 channels in 2016. This brings great prospects for both local and ...

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Country Report

Homeshopping in Slovakia

Jan 2017

Homeshopping is losing popularity in Slovakia. The channel is facing strong competition from other retail channels, especially internet retailing, and homeshopping players are generally failing to offer anything unique or special in order to attract ...

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Country Report

Homeshopping in Vietnam

Jan 2017

After extremely high growth rates were seen in homeshopping in Vietnam during the early stages of the review period, which was due to the development of numerous TV shopping television in Vietnam, homeshopping saw a slowdown in sales growth in 2016 ...

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Country Report

Homeshopping in Romania

Jan 2017

Sales through homeshopping rose in 2016, due to the development of TV homeshopping on an increasing number of channels, and even the establishment of dedicated TV channels for homeshopping. The main threat to growth was the rapid rise of internet ...

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Country Report

Homeshopping in Japan

Jan 2017

Homeshopping is being heavily impacted by consumers' increasing use of smartphones as shopping and entertainment hubs. Not only is internet retailing posing growing competition to the channel but TV and radio homeshopping are struggling due to a ...

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Country Report

Homeshopping in the United Arab Emirates

Jan 2017

Homeshopping in the United Arab Emirates posted growth of 14% in current terms in 2016, as consumers were increasingly comfortable with shopping via non-store retailing. Players in the homeshopping channel targeted a particular set of customers who ...

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Country Report

Homeshopping in the Philippines

Jan 2017

Homeshopping maintained strong double-digit growth in 2016, as players continued to utilise multiple media channels to reach customers and to advertise products, alongside aggressive promotional campaigns and offers. Due to the rise of website and ...

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Country Report

Homeshopping in South Korea

Jan 2017

Homeshopping registered 7% value growth in 2016. In early 2000, homeshopping growth reached higher than double digits because of the allure of shopping hosts – celebrity shopping hosts who promoted products via demos on television. However, it ...

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Country Report

Homeshopping in Taiwan

Jan 2017

Homeshopping continued to perform poorly in 2016 with value sales declining by 4%. The chief reason for this is the diminishing role of TV in people’s lives. Consumers are increasingly relying on smartphones and tablets for their entertainment needs....

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