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Home shopping

Euromonitor International publishes the world's most comprehensive market research on the home shopping industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Homeshopping in Poland

Jan 2018

The downward phase of the lifecycle of homeshopping is evident in Poland. The channel continues to face intense competition from internet retailing. Homeshopping retailers are gradually migrating to the online channel as consumers increasingly shop ...

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Country Report

Homeshopping in Malaysia

Jan 2018

Over the forecast period, homeshopping in Malaysia is projected to see further strong value growth. Homeshopping is an emerging category in Malaysia and has yet to reach maturity. Companies in this area sell a wide variety of products, such as small ...

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Country Report

Homeshopping in Finland

Jan 2018

While homeshopping is not only used by the oldest groups, they account for a major share and yet it does not necessarily directly benefit from the ageing of Finnish society the same way chemists/pharmacies would for example. As of 2017, slightly more...

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Country Report

Homeshopping in France

Jan 2018

Homeshopping is condemned to decline structurally as most players abandon the catalogue format and telephone homeshopping in favour of internet retailing. Most companies operating in homeshopping are in the process of rethinking their business models...

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Country Report

Homeshopping in Germany

Jan 2018

As homeshopping is becoming an outdated channel, it is projected to record a further strong decline in Germany over the forecast period. It is likely that the channel’s players will maintain their homeshopping activities as long as they remain ...

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Country Report

Homeshopping in Greece

Jan 2018

Homeshopping in Greece has traditionally been based on a combination of a unique product range and low prices. However, with the recession forcing store-based retailers and brands to make aggressive offers and discounts, homeshopping relies only on ...

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Country Report

Homeshopping in Norway

Jan 2018

Strong advances made by various other channels continued to negatively affect the performance of homeshopping in Norway as sales continued to plunge dramatically in 2017. In particular, growth of internet retailing in Norway continues to make ...

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Country Report

Homeshopping in Hungary

Jan 2018

Homeshopping has marginal relevance within non-store retailing, and it will account for a marginal value share in 2022, at the end of the forecast period. The decline is constant, as the postage of marketing materials and call centre operation ...

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Country Report

Homeshopping in Chile

Jan 2018

Consumers looking for home delivery and convenience are the main drivers of homeshopping sales. Traditionally the advertisements target older consumers and women by offering products related to the areas of medicine, beauty and homeware. The two main...

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Country Report

Homeshopping in China

Jan 2018

As a latecomer in retailing, homeshopping represents a marginal presence, with value sales accounting for a negligible share of sales within overall retailing in 2017. As it is low compared with Western countries, this tiny percentage would seem to ...

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Country Report

Homeshopping in the Czech Republic

Jan 2018

Homeshopping lost ground throughout the entire review period. Facing strong competition from other channels, mainly internet retailing, homeshopping was seen as less progressive and value sales declined rapidly. During 2017, following the positive ...

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Country Report

Homeshopping in Mexico

Jan 2018

Consumer electronics remained the most popular category representing just under half of the homeshopping value sales in 2017. Its relevance comes mainly from the popularity of the product range of Teléfonos de México (TELMEX), the leading company in ...

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Country Report

Homeshopping in Bulgaria

Jan 2018

Homeshopping in Bulgaria is mainly conducted via TV shopping. This makes homeshopping highly dependent on the state of TV advertising in the country. Already in 2017, there were bad omens. The two leading TV broadcasters – Nova and btv – have ...

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Country Report

Homeshopping in Belgium

Jan 2018

Homeshopping in 2017 continued to suffer from competition from internet retailing. Much as in 2015 and 2016, consumers were increasingly confident buying goods online. In view of this, homeshopping companies, especially in categories such as apparel ...

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Country Report

Homeshopping in Austria

Jan 2018

Homeshopping value sales continued to decrease strongly in 2017 and the downward trend is likely to intensify over the forecast period. Above all, the shift from mail order catalogue homeshopping to internet retailing will continue as retailers are ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Country Report

Homeshopping in South Africa

Apr 2017

2016 saw South Africa’s leading homeshopping retailers continue to register positive growth despite operating in a tough trading environment. Homeshopping experienced current value growth of 6% in 2016 as sales reached ZAR5.3 billion. The channel ...

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Country Report

Homeshopping in the US

Mar 2017

Over the review period the competition in homeshopping increased as a result of the strengthening of internet retailing. Consumers were increasingly shopping online and using mobile devices for their purchases. As a result, many homeshopping ...

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Country Report

Homeshopping in Canada

Feb 2017

In 2016 homeshopping declined by 2% in current value terms to reach CAD1.9 billion. Homeshopping as a channel is suffering from changing consumer habits and demographics, whereby e-commerce and phone apps are overtaking traditional phone and mail ...

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Country Report

Homeshopping in India

Feb 2017

Homeshopping in India registered double-digit growth of 22% in current value terms in 2016. This growth was driven by the widespread availability of national and international brands in homeshopping, while the channel is still a relatively new ...

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