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Country Report

Egypt Flag Homeshopping in Egypt

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • Due to stability in Egypt and increasing household incomes, homeshopping saw current value growth of 29% in 2015, compared with 13% growth in 2013. Homeshopping value sales increase notably through the period of Eid celebrations and Ramadan, as consumers cannot purchase quality products and cheaper offers from any other physical store, boosting sales to EGP167 million in 2015.

COMPETITIVE LANDSCAPE

  • Tamima Group continued to lead homeshopping in 2015, holding a value share of 26%. Its value share declined compared with 31% in 2014, due to new players emerging in the channel, making the value share of “others” increase from 62% in 2014 to 67% in 2015. Tamima Group offers a variety of products, such as jewellery, skin care products and small appliances. The Group offers monthly instalments on products in order to attract consumers and encourage them to buy.

PROSPECTS

  • In the forecast period homeshopping is expected to see a value CAGR of 5% at constant 2015 prices; however, this is lower than the 2014 forecast value CAGR of 6% at constant 2014 prices. The channel will continue to have a consumer base, especially women who are interested in buying products which can be found cheaper than in stores, such as personal care products, clothing (especially imported clothing) and healthcare products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Egypt?
  • What products continue to sell well through the homeshopping channel?
  • How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Homeshopping in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Homeshopping by Category: Value 2010-2015
  • Table 2 Homeshopping by Category: % Value Growth 2010-2015
  • Table 3 Homeshopping GBO Company Shares: % Value 2011-2015
  • Table 4 Homeshopping GBN Brand Shares: % Value 2012-2015
  • Table 5 Homeshopping Forecasts by Category: Value 2015-2020
  • Table 6 Homeshopping Forecasts by Category: % Value Growth 2015-2020

Retailing in Egypt - Industry Context

EXECUTIVE SUMMARY

Sales jump in hypermarkets and supermarkets

Makro cash and carry exits the country

Retailing continues to improve

Foreign investment is the way to boost the Egyptian economy

The expansion of hypermarkets and supermarkets threatens small grocery retailers

KEY TRENDS AND DEVELOPMENTS

Positive economic outlook fosters prosperity in retailing

Foreign investment returns to Egypt

Expansion of supermarkets and hypermarkets will boost the economy over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 Standard Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 20 Retailing GBO Company Shares: % Value 2011-2015
  • Table 21 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

Store-based retailing

Non-store retailing

Other terminology:

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Homeshopping
    • Apparel and Footwear through Homeshopping
    • Beauty and Personal Care Homeshopping
    • Consumer Appliances Homeshopping
    • Consumer Electronics Homeshopping
    • Consumer Healthcare Homeshopping
    • Food and Drink Homeshopping
    • Home Care Homeshopping
    • Home Improvement and Gardening Homeshopping
    • Housewares and Home Furnishings Homeshopping
    • Media Products Homeshopping
    • Personal Accessories and Eyewear through Homeshopping
    • Pet Care Homeshopping
    • Traditional Toys and Games Homeshopping
    • Video Games Hardware Homeshopping
    • Other Homeshopping

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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