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Country Report

Egypt Flag Homeshopping in Egypt

| Pages: 29

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Homeshopping benefited from two main trends during the review period. Firstly, there was a marked rise in the household penetration of satellite TV in Egypt, with an increase from less than 77% in 2009 to over 91% in 2014. With the bulk of homeshopping sales being placed via satellite TV channels, this greatly expanded the potential consumer base for the channel. There was also an increase in the amount of TV airtime given over to homeshopping programmes during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Egypt?
  • What products continue to sell well through the homeshopping channel?
  • How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Homeshopping in Egypt - Category Analysis

HEADLINES

TRENDS

CHANNEL DATA

  • Table 1 Homeshopping by Category: Value 2009-2014
  • Table 2 Homeshopping by Category: % Value Growth 2009-2014
  • Table 3 Homeshopping Company Shares: % Value 2010-2014
  • Table 4 Homeshopping Brand Shares: % Value 2011-2014
  • Table 5 Homeshopping Forecasts by Category: Value 2014-2019
  • Table 6 Homeshopping Forecasts by Category: % Value Growth 2014-2019

Retailing in Egypt - Industry Context

EXECUTIVE SUMMARY

Review period sales hit hard by instability and economic concerns

Greater stability in 2014 supports rise in economic confidence

Grocery gains share as consumers prioritise essentials

Strong grocery retailers lead fragmented sales

Partial recovery expected for forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook shows signs of hope

Investment from government likely to boost forecast period sales

Internet retailing benefits from surge in consumers going online

Young consumer base likely to respond swiftly to new trends

MARKET INDICATORS

  • Table 7 Employment in Retailing 2009-2014

MARKET DATA

  • Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
  • Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
  • Table 10 Sales in Store-based Retailing by Channel: Value 2009-2014
  • Table 11 Store-based Retailing Outlets by Channel: Units 2009-2014
  • Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
  • Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
  • Table 14 Sales in Non-Store Retailing by Channel: Value 2009-2014
  • Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
  • Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
  • Table 18 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
  • Table 19 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
  • Table 20 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
  • Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
  • Table 22 Retailing Company Shares: % Value 2010-2014
  • Table 23 Retailing Brand Shares: % Value 2011-2014
  • Table 24 Store-based Retailing Company Shares: % Value 2010-2014
  • Table 25 Store-based Retailing Brand Shares: % Value 2011-2014
  • Table 26 Store-based Retailing Brand Shares: Outlets 2011-2014
  • Table 27 Non-Store Retailing Company Shares: % Value 2010-2014
  • Table 28 Non-Store Retailing Brand Shares: % Value 2011-2014
  • Table 29 Non-Grocery Specialists Company Shares: % Value 2010-2014
  • Table 30 Non-Grocery Specialists Brand Shares: % Value 2011-2014
  • Table 31 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
  • Table 32 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 35 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 36 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 37 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 40 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 44 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019

APPENDIX

Operating environment

  • Summary 1 Standard Opening Hours by Channel Type 2014
  • Table 46 Number of Shopping Centres/Malls 2011-2014

Cash and carry

  • Table 47 Cash and Carry: Number of Outlets by National Brand Owner 2011-2014

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Homeshopping
    • Apparel and Footwear through Homeshopping
    • Beauty and Personal Care Homeshopping
    • Consumer Appliances Homeshopping
    • Consumer Electronics Homeshopping
    • Consumer Healthcare Homeshopping
    • Food and Drink Homeshopping
    • Home Care Homeshopping
    • Home Improvement and Gardening Homeshopping
    • Housewares and Home Furnishings Homeshopping
    • Media Products Homeshopping
    • Personal Accessories and Eyewear through Homeshopping
    • Pet Care Homeshopping
    • Traditional Toys and Games Homeshopping
    • Video Games Hardware Homeshopping
    • Other Homeshopping

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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