print

Country Report

Homeshopping in Egypt

| Pages: 26

Price: US$900

About this Report

Executive Summary

TRENDS

  • Homeshopping players focused on maintaining their customer base in 2012, appealing to the sense of convenience for the customer. Food and drink homeshopping was introduced in 2011 and has proven to be the most dynamic category for this channel. However, the range of products remains fairly limited.

COMPETITIVE LANDSCAPE

  • Tamima Group led homeshopping in 2012 with a 63% value share. Tamima benefits from operating a dedicated TV homeshopping channel and from widening its range to include more consumer appliances and jewellery at the end of the review period. The company also benefits from offering instalment payment plans, with these attracting many middle-income consumers.

PROSPECTS

  • Homeshopping is expected to face growing competition from internet retailing over the forecast period. At the end of the review period less than a quarter of Egyptian households had internet-enabled computers, while just 4% had broadband computers.

Samples (FAQs about samples):

doc_pdf.png Sample Homeshopping Market Research Report

doc_excel_table.png Sample Homeshopping Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Egypt?
  • What products continue to sell well through the homeshopping channel?
  • How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Homeshopping in Egypt - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Homeshopping by Channel: Value 2007-2012
  • Table 2 Homeshopping by Channel: % Value Growth 2007-2012
  • Table 3 Homeshopping Company Shares: % Value 2008-2012
  • Table 4 Homeshopping Brand Shares: % Value 2009-2012
  • Table 5 Homeshopping Forecasts by Channel: Value 2012-2017
  • Table 6 Homeshopping Forecasts by Channel: % Value Growth 2012-2017

Retailing in Egypt - Industry Context

EXECUTIVE SUMMARY

Dramatic drop in Egyptian retail spend

Drop in foreign investments

Modern outlets support the industry

Independent retailers continue to dominate

Sales to recover over forecast period

KEY TRENDS AND DEVELOPMENTS

Devaluation of the Egyptian pound

Increased internet penetration sees positive effect on internet retailing

New government to liberalise market

Growing population

Housing Boom

MARKET INDICATORS

  • Table 7 Employment in Retailing 2007-2012

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2007-2012
  • Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Homeshopping
    • Beauty and Personal Care Homeshopping
    • Apparel Homeshopping
    • Consumer Electronics and Video Games Hardware Homeshopping
    • Consumer Healthcare Homeshopping
    • Consumer Appliances Homeshopping
    • Home Care Homeshopping
    • Home Improvement and Gardening Homeshopping
    • Furniture and Homewares Homeshopping
    • Media Products Homeshopping
    • Food and Drink Homeshopping
    • Toys and Games Homeshopping
    • Other Homeshopping

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!