Euromonitor International publishes the world's most comprehensive market research on the homewares industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Homewares in the United Arab Emirates

Jul 2017

As consumers now have better access to television shows and programmes showcasing celebrity chefs, demand for home cooking is increasing. This is also being driven by stronger health and wellness awareness. That said, cookware continued to drive ...

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Country Report

Homewares in Australia

Jun 2017

As mass merchandisers such as K-Mart expanded their low-priced homewares offerings in 2016 coupled with consumers’ preference towards value-for-money products, economy homewares were well received in 2016. This resulted in slowdown in the retail ...

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Country Report

Homewares in Thailand

Jun 2017

As consumers become increasingly health-conscious, they are choosing to cook at home using healthier ingredients. Modern urban householders with limited space are thus seeking homewares which are multi-functional, compact, stackable and easy to clean...

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Country Report

Homewares in the United Kingdom

Jun 2017

Increasingly, UK consumers like to stay inside their homes and invite friends and family over, instead of going out for a meal. Industry experts have even mentioned a trend back towards cocooning at home, as a result of happenings which have ...

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Country Report

Homewares in Italy

May 2017

Homewares had been affected by years of economic crisis in Italy and had been declining. In 2016, homewares recorded a marginal decline but this was less dramatic than witnessed earlier in the review period. Nevertheless, this situation did not bode ...

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Country Report

Homewares in Indonesia

May 2017

Similar to the home furnishings and home improvement categories, trends in the homewares category stem from high interest among Indonesians in having nice homes with plenty of interesting nick-knacks to showcase to their families and friends. ...

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Country Report

Homewares in India

May 2017

Consumers are opting for better-quality products, which has increased demand for branded products. These products have longer life cycles and also make the process of cooking easier....

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Country Report

Homewares in Brazil

May 2017

The recent economic downturn has forced many Brazilians to change their habits over the last couple of years. Many have focused on purchasing only items which are considered essential, thus reducing their spending on homewares. For example, up until ...

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Country Report

Homewares in Ukraine

May 2017

Despite the economic downturn, consumers are paying more attention to homewares' design, functionality and convenience of use, with a variety of modern homewares being available at affordable prices. Sometimes, these characteristics are the main ...

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Country Report

Homewares in the US

May 2017

Continuing urbanisation, the growth of single-person households and the increasing prevalence of renting have all contributed to a boom in the number of individuals living in apartments in the US. The fact that more and more consumers are living in ...

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Country Report

Homewares in South Africa

May 2017

Currency volatility continued to put pressure on average unit prices with some categories experiencing price increases of between 10% and 15% in 2016. This, coupled with poor economic conditions and the rising cost of living, continued to put ...

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Country Report

Homewares in Argentina

May 2017

At the local market, design and kitchen decoration has become a fashion trend. The kitchen has become an open space in which objects for cooking and eating are not only functional but also decorative....

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Homewares in South Korea

May 2017

Due to the stagnant economy and increasing proportion of single-person households, the growth pace of the homewares category slowed down in 2016. Despite the negative environment, the home cooking trend and the increased product offerings from ...

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Country Report

Homewares in Mexico

May 2017

Homewares continued to be the best-performing category within home and garden in Mexico in 2016. Despite increasing inflationary pressures throughout the year due to the strong slump in the Mexican peso against the US dollar, consumers continued to ...

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Country Report

Homewares in Malaysia

May 2017

Homewares’ current value growth in 2016 was the same as in 2015. Malaysia’s weak economic growth during 2016 when GDP grew by 4.2% compared to 5% in 2015 negatively affected consumer confidence. However, the overall impact was minimised, given the ...

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Country Report

Homewares in the Netherlands

May 2017

Although homewares products have lower unit prices as compared to other home and garden categories, the willingness to invest in homewares remained stable in 2016, with the majority of Dutch consumers looking for quality but affordable products. Due ...

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Country Report

Homewares in the Philippines

May 2017

Homewares recorded 5% retail value growth in 2016, half a percentage point higher than in the previous year, due to the continuing growth in disposable incomes among middle-class households, mainly millennials – or those born between 1980 and 2000, ...

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Country Report

Homewares in Poland

May 2017

As the healthy lifestyle trend grows, Poles pay more attention to what and how they eat. A noticeably growing number of Poles also decide on diet/catering services, which are customised to their needs. While business parks offer a great variety of ...

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Country Report

Homewares in Canada

May 2017

Innovative and superior designs have been driving more purchases in homewares. In this highly-penetrated category, consumers are looking for more beyond the basic functionality of the product. Consumers are demanding versatile homeware products for ...

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Country Report

Homewares in Switzerland

May 2017

The trend towards entertaining friends and family at home contributed to a slightly better performance of homewares in 2016 compared to 2015. Nevertheless, the category posted a stagnant performance throughout 2016. Individuality and creativity are ...

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