Euromonitor International publishes the world's most comprehensive market research on the homewares industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Kitchens & Kitchen Products: Key Drivers & Future Growth Opportunities

Dec 2017

Major drivers for kitchen products include cocooning, rising incomes, housing affordability, the sharing economy and connected consumers. Opportunities for retailers and manufacturers abound as a result of urbanisation and apartment living, the ...

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Strategy Briefing

Character Licensing in fashion, and Homewares and home furnishings in Western Europe

Dec 2017

Western Europe is a key region for character licensing across fmcg. While fashion’s appeal and advantages are widely recognised by licensors, licensees and retailers, homewares and home furnishings is increasingly coming to the attention of ...

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Strategy Briefing

Home and Garden Global Industry Overview

Oct 2017

The home and garden industry maintained slow but steady growth in 2016, despite macroeconomic headwinds, with the buoyancy of emerging markets tempered by maturity in developed markets. However, new technology, urban gardening, connected homes and ...

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Strategy Briefing

Channel Review in Home and Garden

Oct 2017

Home and garden sales typically flow through two major store-based channels, home improvement and gardening stores, and homewares and home furnishings stores. Despite the supremacy of store-based retail, online sales continue to flourish within home ...

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Strategy Briefing

Homewares in Asia Pacific

Sep 2017

With help from a rapidly rising middle-income bracket, Asia Pacific surpassed Western Europe as the leading homewares market in 2014. However, longer working hours and reduced incentives to cook at home are lengthening replacement cycles and impeding...

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Company Profile

Tupperware Brands Corp in Home and Garden

Sep 2017

Tupperware is one of the most well-known homewares companies in the world, with a brand that has grown synonymous with plastic food storage among consumers. This report focuses on the challenges that the company is facing in updating its traditional ...

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Country Report

Homewares in Japan

Aug 2017

The fast fashion trend that benefited home furnishings in 2016 also boosted sales of homewares towards the end of the review period. Consumers are attracted by low-priced products featuring fashionable designs and colours, becoming more likely to ...

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Country Report

Homewares in the United Arab Emirates

Jul 2017

As consumers now have better access to television shows and programmes showcasing celebrity chefs, demand for home cooking is increasing. This is also being driven by stronger health and wellness awareness. That said, cookware continued to drive ...

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Country Report

Homewares in Australia

Jun 2017

As mass merchandisers such as K-Mart expanded their low-priced homewares offerings in 2016 coupled with consumers’ preference towards value-for-money products, economy homewares were well received in 2016. This resulted in slowdown in the retail ...

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Country Report

Homewares in Thailand

Jun 2017

As consumers become increasingly health-conscious, they are choosing to cook at home using healthier ingredients. Modern urban householders with limited space are thus seeking homewares which are multi-functional, compact, stackable and easy to clean...

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Country Report

Homewares in the United Kingdom

Jun 2017

Increasingly, UK consumers like to stay inside their homes and invite friends and family over, instead of going out for a meal. Industry experts have even mentioned a trend back towards cocooning at home, as a result of happenings which have ...

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Country Report

Homewares in Italy

May 2017

Homewares had been affected by years of economic crisis in Italy and had been declining. In 2016, homewares recorded a marginal decline but this was less dramatic than witnessed earlier in the review period. Nevertheless, this situation did not bode ...

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Country Report

Homewares in Indonesia

May 2017

Similar to the home furnishings and home improvement categories, trends in the homewares category stem from high interest among Indonesians in having nice homes with plenty of interesting nick-knacks to showcase to their families and friends. ...

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Country Report

Homewares in India

May 2017

Consumers are opting for better-quality products, which has increased demand for branded products. These products have longer life cycles and also make the process of cooking easier....

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Country Report

Homewares in Brazil

May 2017

The recent economic downturn has forced many Brazilians to change their habits over the last couple of years. Many have focused on purchasing only items which are considered essential, thus reducing their spending on homewares. For example, up until ...

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Country Report

Homewares in Ukraine

May 2017

Despite the economic downturn, consumers are paying more attention to homewares' design, functionality and convenience of use, with a variety of modern homewares being available at affordable prices. Sometimes, these characteristics are the main ...

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Country Report

Homewares in the US

May 2017

Continuing urbanisation, the growth of single-person households and the increasing prevalence of renting have all contributed to a boom in the number of individuals living in apartments in the US. The fact that more and more consumers are living in ...

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Country Report

Homewares in South Africa

May 2017

Currency volatility continued to put pressure on average unit prices with some categories experiencing price increases of between 10% and 15% in 2016. This, coupled with poor economic conditions and the rising cost of living, continued to put ...

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Country Report

Homewares in Argentina

May 2017

At the local market, design and kitchen decoration has become a fashion trend. The kitchen has become an open space in which objects for cooking and eating are not only functional but also decorative....

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Country Report

Homewares in South Korea

May 2017

Due to the stagnant economy and increasing proportion of single-person households, the growth pace of the homewares category slowed down in 2016. Despite the negative environment, the home cooking trend and the increased product offerings from ...

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