Euromonitor International publishes the world's most comprehensive market research on the homewares industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Company Profile

SEB, Groupe in Home and Garden

Feb 2017

As the world cookware leader, Groupe SEB is following a geographic and product category expansion strategy by acquiring established local brands and strengthening the position of its recognized global brands. With the objective of being the market ...

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Company Profile

Inter Ikea Systems BV in Home and Garden

Jan 2017

IKEA’s ability to replicate its business model worldwide enables the company to compete in a highly fragmented home furnishings market. IKEA affordable and modern design appeals to a wide range of consumer demographics, leading IKEA to expand its ...

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Country Report

Homewares in Canada

Aug 2016

Retail value sales of homewares, including those for dining and kitchen, registered moderate growth of 3% in 2015, slightly better than in 2014, and reached C$2.4 billion. As in other areas in home and garden, homewares is subject to the influence of...

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Country Report

Homewares in Germany

Aug 2016

There are two opposing trends in Germany which are affecting sales of homewares. On the one hand, people are spending less time in their homes, due to long working hours, long commutes and generally busy lifestyles. Therefore, setting the dinner ...

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Country Report

Homewares in Australia

Jul 2016

Homewares remained mature in 2015, with no categories except food storage seeing any significant current value growth, and overall current value growth reaching 1%. The category is largely mature, with little innovation to drive growth. The review ...

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Country Report

Homewares in the Netherlands

Jul 2016

While homewares carries relatively lower unit prices in comparison to other home and garden products, consumer purchasing decisions for homewares are not influenced by the same factors as purchases of big-ticket items, and the gradual improvement in ...

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Country Report

Homewares in Thailand

Jul 2016

Bone china dinnerware became increasingly popular in Thailand in 2015, especially amongst high-income consumers. Unlike porcelain dinnerware, bone china dinnerware, with thin-walled pieces, offers a delicate appearance and great durability. Besides, ...

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Country Report

Homewares in Turkey

Jul 2016

Due to a weakening economy towards the end of the review period, a higher number of consumers opted to postpone their consumer goods purchases, including homewares, as they tightened their belts. As stagnation in consumer income levels remained, ...

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Country Report

Homewares in the United Kingdom

Jul 2016

Lifestyles are becoming busier and many people do not have the time or patience to cook a meal every evening and sit at a set table with the whole family. Occasions like this are becoming fewer. Due to this, occasions when family and friends are ...

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Country Report

Homewares in Mexico

Jul 2016

Homewares was the fastest growing home and garden category in Mexico in 2015. Homewares comprises many products that are more easily replaced as fashion or trends dictates or as a result of demand for more convenience. One of these categories is ...

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Country Report

Homewares in the United Arab Emirates

Jun 2016

The availability of multicultural cuisines and busy consumer lifestyles gives rise to the trend for eating out and food delivery rather than cooking at home. The overall food culture in the country boosts food storage products, thereby increasing the...

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Country Report

Homewares in Brazil

Jun 2016

Consumers continued to purchase homewares products in Brazil, although the demand has gone down significantly. However, the positive value growth of 10% in 2015 does not reflect the category’s volume performance, which has reportedly gone down over ...

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Country Report

Homewares in the US

Jun 2016

Home entertaining remains an important trend in the US as consumers seek to cook and entertain for friends and family. The visual appeal of products is critical to many consumers as they are looking for homewares that not only make the cooking ...

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Country Report

Homewares in Japan

Jun 2016

Homewares in Japan recorded a 0.4% current value terms decline to stand at \370.9 billion in 2015. Since the Scandinavian interior trend has lasted several years in Japan, some consumers enjoy dinnerware and beverageware products from manufacturers ...

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Country Report

Homewares in Hong Kong, China

Jun 2016

Homewares recorded value growth of 5% in 2015. While consumers’ increased exposure to interior designs through the internet and other media spurred demand for homewares with sophisticated designs and premium quality, the limited living space and ...

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Country Report

Homewares in Malaysia

Jun 2016

While eating out prevails over eating at home in Malaysia, an increasing number of health-conscious consumers are endeavouring to cook meals at home. The wide availability of consumer foodservice outlets and the convenience of eating out make dining ...

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Country Report

Homewares in Taiwan

Jun 2016

Homewares declined by 2% in current terms in 2015, which was due to a slower economy. The strong growth rates from 2012 to 2014, brought on by a spate of food scandals that encouraged consumers to eat at home or pack their own lunches, could not be ...

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Country Report

Homewares in Indonesia

Jun 2016

Previously, growth in homewares was mostly driven by inclusion of products in parcels for special occasions such as Christmas or Idul Fitri. In 2015, people still continued doing this but most parcels no longer included homeware products, as people ...

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Country Report

Homewares in Poland

Jun 2016

Poles are becoming increasingly open and willing to experiment with food at home. On the one hand, more frequent trips abroad, including exotic countries with cuisine deemed unusual for Poles, encourages them to try to cook something new and reminds ...

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Country Report

Homewares in Romania

Jun 2016

Cooking is embraced by a large part of the population, as most Romanians eat home-cooked food at least once a day. They enjoy preparing complex dishes, mostly using fresh ingredients. Nevertheless, given the increasingly hectic lifestyle of the ...

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