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Global Briefing

Homewares: Category Overview

Oct 2012

Price: US$2,000

About this Report

About this Report

Homewares proved resistant to the economic downturn in 2009, and was the home and garden industry’s fastest growing sector over the 2006-2011 period. Its global resilience, however, conceals highly contrasting performances by both country and category. Closely dependent on constantly evolving social, economic, and cultural factors, the shape of homewares demand over the forecast period is likely to exhibit similarly diversity.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Market Determinants

Homewares defies industry declines

A dynamic property market boosts homewares demand

Rising incomes drive homewares spending in emerging markets

Lifestyles and living habits shape category trends

Demographic structures suggest future growth or decline

Grocery retailers invade homewares distribution

Category Analysis

Contrasting performance for kitchen and dining

Dining in consistent decline

Kitchen categories prove resilient

Cookware drives kitchen growth

Materials Analysis

Material distribution varies by category

Low-price imports flood ceramic homewares

Volatile metal prices challenge homewares manufacturers

Plastic resists health and safety concerns

Silicone struggles to meet oven expectations

Competitive Landscape

Homewares a highly fragmented global market

Private label penetration highest in Western Europe

Increased company expansion into emerging m arkets

Spotlight: Groupe SEB

Product i nnovation focuses on function and design

Geographical Analysis

Homewares market size by country, 2011 (US$ million )

Distinct landscapes in emerging and developed countries

Western Europe suffers recession-induced declines

Kitchenware sees boost from new products and consumer trends

Private label penetration high in Germany

North America rebounds in 2010

US leads regional rebound

Growth in Asia Pacific despite global recession

India’s distinct material distribution: Dinnerware

Foreign companies compete for a share of China’s soaring demand

Domestic names defend kitchenware share in China

Eastern Europe sees hypermarket growth

Increased mortgage lending in Latin America

Channel Analysis

Global homewares distribution by channel

Rise of g rocery retailers and implications for private label growth

Divergent growth for home and garden specialist retailers

Direct selling remains important in Asia Pacific and Latin America

Direct selling endures in the US

Brazil faces distribution shifts

Geographical disparities in internet r etailing

Forecast and Conclusions

Internet retailing key growth channel in South Korea

Emerging markets will continue to drive growth

Private label to expand globally

Low price lines will be key in developed markets

Three major trends to guide innovation

Report Definitions

Data parameters

Retail distribution definitions

Product category definitions

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