Cooking at home has always been the prevalent norm in the country, with the majority of households engaging in home cooking, even during weekdays. This is particularly true in rural areas and for those living with their families in urban areas, which has resulted in a robust demand for cookware and shorter replacement cycles.
The outbreak of COVID-19 led to a broader boost for the e-commerce channel, with consumers who had not previously used the channel turning to online retailing as a safer form of shopping. Having become accustomed to e-commerce, many users continued shopping online, and growth for the platform was positive in 2022, even as out-of-home mobility increased.
The challenging economic conditions expected in the coming years have the potential to undermine the premium trend seen in dinnerware prior to the COVID-19 crisis. However, the increased consumer focus on cooking and socialising at home and the popularity of sharing experiences and recipes on social media may provide the trend with some resilience, especially given the increasing prominence of global brands through e-commerce.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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