Thai consumers are becoming increasingly environmentally conscious, leading to a growing interest in sustainable products, including when it comes to homewares. In order to eliminate the use of plastic in the kitchen, many Thai households are switching to more sustainable items like metal straws, bamboo food storage containers and ceramic dinnerware.
The shift towards convenience and timesaving solutions has led to an ease-centric approach by many brands when it comes to the design and manufacture of a range of homewares products. For example, when it comes to kitchenware many players are focusing on providing ergonomic kitchen utensils such as spatulas, spoons, and colanders that can provide time and energy saving solutions.
As a result of the lingering economic impact of the pandemic and global pressures such as the impact of Russia's invasion of Ukraine, many consumers will remain very price sensitive during the forecast period. As a result, price competition is likely to remain intense – particularly between store and none-store retailing – with frequent discounting and promotional offers likely to be seen.
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Understand the latest market trends and future growth opportunities for the Homewares industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homewares industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homewares
Cooking utensils, dishes, tableware, cutlery, drinkware, serving trays and other small articles used in a home. Items must be new when sold to the consumer. Second-hand / used homewares are excluded, as are antique sales. Homewares refers to dining (beverageware, cutlery and dinnerware) and kitchen (cookware and kitchenware).
See All of Our DefinitionsThis report originates from Passport, our Homewares research and analysis database.
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