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Hong Kong, China

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hong Kong, China.

Hong Kong, China StatisticsConsumer Lifestyles in Hong Kong, China

Hong Kong, China Country BriefingsFuture Demographics: Hong Kong, China in 2030

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    Country Report

    Apparel Accessories in Hong Kong, China

    Mar 2017

    Apparel accessories became a major profit earner in 2016 for many fashion companies. Many fashion houses have begun to shift the focus to accessories on ready-to-wear items. Customers are buying accessories not only to match their new purchases, but ...

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    Country Report

    Childrenswear in Hong Kong, China

    Mar 2017

    Childrenswear continues to develop looks of adults, also adding more contemporary and functional elements. While style is becoming more important for millennial parents, comfort is still the top priority....

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    Country Report

    Footwear in Hong Kong, China

    Mar 2017

    Styles always come back in time. 2016 saw the resurgence of many vintage styles of footwear: Babouche slippers made a comeback from as early as the 17th century, mules made a comeback from the 1970s and platform shoes also made a comeback from the ...

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    Country Report

    Hosiery in Hong Kong, China

    Mar 2017

    Sheer hosiery and short sheer hosiery have become more popular among women as part of their fashion statement....

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    Country Report

    Jeans in Hong Kong, China

    Mar 2017

    2016 saw the comeback of many vintage-cut and embroidered jeans. Not only did the denim bottom become more popular in 2016, but denim jackets and dresses also became trending items. Consumers have become more open-minded about different styles of ...

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    Country Report

    Menswear in Hong Kong, China

    Mar 2017

    Menswear falls slightly behind womenswear, accounting for a share of 34% of total apparel value sales as of 2016. There is strong momentum for more menswear sales. However, it is limited by a tradition of the male population being more conservative ...

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    Country Report

    Apparel and Footwear in Hong Kong, China

    Mar 2017

    Despite a decreased amount of mainland tourists in Hong Kong, the city’s apparel and footwear retailing maintained a good performance with a continued low unemployment rate and the rebound of the economy in the second quarter of 2016. Except for ...

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    Country Report

    Sportswear in Hong Kong, China

    Mar 2017

    2016 saw a reversal of the longer-term trend in sportswear with adidas rising to the top of the footwear chain, slowly closing on Nike’s dominance. Given consumers’ changing tastes and trends, the sportswear sector has seen a resurgence of previously...

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    Country Report

    Womenswear in Hong Kong, China

    Mar 2017

    Hong Kong apparel and footwear is heavily dependent on the sales of womenswear. Womenswear alone accounted for 51% of overall value sales of apparel in 2016. This was maintained in 2016 at a similar level to previous years....

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    Country Report

    Carbonates in Hong Kong, China

    Feb 2017

    Extreme low temperatures during winter in the early months of 2016, as well as rainy weather subsequently throughout the year, resulted in a decline in sales of carbonates, as consumers typically drink carbonates for quenching their thirst during hot...

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    Country Report

    Energy Drinks in Hong Kong, China

    Feb 2017

    Energy drinks recorded 4% off-trade volume growth in 2016, which was higher than growth in the preceding two years. These drinks targets young working consumers and students, recording growth in 2016 due to increasingly hectic lifestyles. They are ...

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    Country Report

    Bottled Water in Hong Kong, China

    Feb 2017

    Heavy metal was found in Hong Kong’s drinking water reservoirs in December 2015. This added to existing fears about unsafe tap water, which first arose when water samples from Dongguan Taiyuan Pumping Station, Hong Kong Plover Cove Reservoir and Hong...

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    Country Report

    Juice in Hong Kong, China

    Feb 2017

    Coconut water was a big hit in Hong Kong, China in 2016, following its first appearance in the territory in 2015. In 2016, more international brands such as Vita Coco entered coconut water. Coconut water and other plant waters was the fastest growing...

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    Country Report

    Soft Drinks in Hong Kong, China

    Feb 2017

    Health-consciousness continued to increase amongst local consumers in Hong Kong, China and impacted their purchasing decisions regarding soft drinks. For example, local consumers are reducing their sugar intake with encouragement from the government ...

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    Country Report

    RTD Coffee in Hong Kong, China

    Feb 2017

    Despite rising interest in freshly brewed coffee, sales of RTD coffee increased in 2016, benefiting from the overall strong and growing coffee-drinking culture. RTD coffee offers a convenient alternative to traditional brews. It is portable and can ...

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    Country Report

    RTD Tea in Hong Kong, China

    Feb 2017

    RTD tea was the fastest growing category within soft drinks in 2016, with off-trade sales rising by 8% in current terms. Hong Kong, China has a traditional tea-drinking culture and tea is believed to have many health benefits, such as antioxidant ...

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    Country Report

    Sports Drinks in Hong Kong, China

    Feb 2017

    Consumers were increasingly health-conscious towards the end of the review period, not only in following a healthy diet but also in the desire to have an active lifestyle and take up physical sports. For those who work out in extreme heat and/or ...

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    Country Report

    Asian Speciality Drinks in Hong Kong, China

    Feb 2017

    Asian speciality drinks are becoming popular in Hong Kong, China due to the rising trend of health and wellness. Consumers in Hong Kong, China are accustomed to consuming herbal ingredients used in brands of Asian speciality drinks. Hectic lifestyles...

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    Country Report

    Concentrates in Hong Kong, China

    Feb 2017

    Sales of concentrates continued to decline in 2016, which was due to poor health positioning. Consumers perceived concentrates to be unhealthy due to their high levels of sugar and artificial colourings. A lack of innovation and new products within ...

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    Country Report

    Air Treatment Products in Hong Kong, China

    Feb 2017

    Air treatment products posted volume growth of 3% in 2016, just eclipsing the review period average. Although being a mature category, it still experienced a good performance in 2016 thanks to the ever-rising temperatures and the worsening pollution ...

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