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Hong Kong, China

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hong Kong, China.

Hong Kong, China StatisticsConsumer Lifestyles in Hong Kong, China

Hong Kong, China Country BriefingsFuture Demographics: Hong Kong, China in 2030

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    Country Report

    Air Care in Hong Kong, China

    Mar 2017

    Air care increased by 2% in current value terms in 2016. Consumers increasingly preferred air purifiers or natural essential oils to improve the air quality at home. More consumers were aware that air fresheners contain highly toxic chemicals such as...

    US$990
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    Country Report

    Bleach in Hong Kong, China

    Mar 2017

    Bleach increased by 3% in current value terms in 2016. This was thanks mainly to rising hygiene awareness in light of multiple outbreaks of infectious diseases in the city over the last decade or so, namely, Severe Acute Respiratory Syndrome (SARS) ...

    US$990
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    Country Report

    Dishwashing in Hong Kong, China

    Mar 2017

    Dishwashing increased by 5% in current value terms in 2016, thanks to consumers trading up to products with more concentrated formats and value-added features. In particular, consumers looked for skin protection, antibacterial and scented properties ...

    US$990
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    Country Report

    Home Insecticides in Hong Kong, China

    Mar 2017

    Home insecticides increased by 3% in current value terms in 2016. The essential nature of home insecticides continued to sustain the performance of the category in 2016, whilst consumers increasingly demanded higher concentration in home insecticides...

    US$990
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    Country Report

    Laundry Care in Hong Kong, China

    Mar 2017

    Laundry care increased by 2% in current value terms in 2016. The value growth in 2016 was slower than the review period CAGR, reflecting a combination of consumers’ increasing consciousness of value-added products and high penetration of the ...

    US$990
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    Country Report

    Home Care in Hong Kong, China

    Mar 2017

    The essential nature of home care products sustained the current value growth of the market in 2016, in line with the CAGR seen in the review period. On the one hand, the maturity and high penetration of various categories hindered the overall growth...

    US$2,650
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    Country Report

    Polishes in Hong Kong, China

    Mar 2017

    Polishes declined by 1% in current value terms in 2016. Long working hours left consumers with little time or energy to polish floors or furniture. Few consumers, especially young consumers, felt the need to polish floors, furniture or footwear. ...

    US$990
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    Country Report

    Surface Care in Hong Kong, China

    Mar 2017

    Surface care posted current value growth of 4% in 2016. Due to busy lifestyles, on the one hand consumers reduced the usage of surface care products, whilst on the other, consumer demand increased for surface care products that have a stronger ...

    US$990
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    Country Report

    Toilet Care in Hong Kong, China

    Mar 2017

    Toilet care recorded stronger current value growth in 2016 compared with 2015. Consumers were willing to invest in premium products that offered more convenience, such as in-cistern devices. However, the switch between products within toilet care ...

    US$990
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    Country Report

    Apparel Accessories in Hong Kong, China

    Mar 2017

    Apparel accessories became a major profit earner in 2016 for many fashion companies. Many fashion houses have begun to shift the focus to accessories on ready-to-wear items. Customers are buying accessories not only to match their new purchases, but ...

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    Country Report

    Childrenswear in Hong Kong, China

    Mar 2017

    Childrenswear continues to develop looks of adults, also adding more contemporary and functional elements. While style is becoming more important for millennial parents, comfort is still the top priority....

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    Country Report

    Footwear in Hong Kong, China

    Mar 2017

    Styles always come back in time. 2016 saw the resurgence of many vintage styles of footwear: Babouche slippers made a comeback from as early as the 17th century, mules made a comeback from the 1970s and platform shoes also made a comeback from the ...

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    Country Report

    Hosiery in Hong Kong, China

    Mar 2017

    Sheer hosiery and short sheer hosiery have become more popular among women as part of their fashion statement....

    US$990
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    Country Report

    Jeans in Hong Kong, China

    Mar 2017

    2016 saw the comeback of many vintage-cut and embroidered jeans. Not only did the denim bottom become more popular in 2016, but denim jackets and dresses also became trending items. Consumers have become more open-minded about different styles of ...

    US$990
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    Country Report

    Menswear in Hong Kong, China

    Mar 2017

    Menswear falls slightly behind womenswear, accounting for a share of 34% of total apparel value sales as of 2016. There is strong momentum for more menswear sales. However, it is limited by a tradition of the male population being more conservative ...

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    Country Report

    Apparel and Footwear in Hong Kong, China

    Mar 2017

    Despite a decreased amount of mainland tourists in Hong Kong, the city’s apparel and footwear retailing maintained a good performance with a continued low unemployment rate and the rebound of the economy in the second quarter of 2016. Except for ...

    US$2,100
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    Country Report

    Sportswear in Hong Kong, China

    Mar 2017

    2016 saw a reversal of the longer-term trend in sportswear with adidas rising to the top of the footwear chain, slowly closing on Nike’s dominance. Given consumers’ changing tastes and trends, the sportswear sector has seen a resurgence of previously...

    US$990
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    Country Report

    Womenswear in Hong Kong, China

    Mar 2017

    Hong Kong apparel and footwear is heavily dependent on the sales of womenswear. Womenswear alone accounted for 51% of overall value sales of apparel in 2016. This was maintained in 2016 at a similar level to previous years....

    US$990
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    Country Report

    Carbonates in Hong Kong, China

    Feb 2017

    Extreme low temperatures during winter in the early months of 2016, as well as rainy weather subsequently throughout the year, resulted in a decline in sales of carbonates, as consumers typically drink carbonates for quenching their thirst during hot...

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    Country Report

    Energy Drinks in Hong Kong, China

    Feb 2017

    Energy drinks recorded 4% off-trade volume growth in 2016, which was higher than growth in the preceding two years. These drinks targets young working consumers and students, recording growth in 2016 due to increasingly hectic lifestyles. They are ...

    US$990
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