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Country Report

Beer in Hong Kong, China

Increasing sophistication acquired from international exposure and media coverage encouraged consumers to experiment with beers of various origin. This resulted in imported mid-priced lager recording the fastest total volume sales growth of 3% in ...

Nov 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Cider/Perry in Hong Kong, China

Somersby Apple Cider entered Hong Kong, China in 2013 to inject new impetus into a category suffering strong competition from wine and spirits. Developed and distributed by Carlsberg Hong Kong, the brand is set to benefit from the company’s extensive...

Nov 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Alcoholic Drinks in Hong Kong, China

In 2013, total volume sales of alcoholic drinks increased, thanks to stable income growth, greater consumer willingness to try new products and effective marketing campaigns. In terms of total volume sales, beer is the most popular type, followed by ...

Nov 2014 | US$1,900 | Pages: 95 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in Hong Kong, China

Chu-hi, an alcoholic drink originating from Japan, is made with Shochu and carbonated water, flavoured with a variety of fruits, such as lemon, lime, apple and orange. This premix cooler comes in colourful packaging and is priced higher than a can of...

Nov 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Spirits in Hong Kong, China

The Chinese government’s crackdown on lavish consumption had a negative effect in spirits like brandy and Cognac. Brandy had been a favourite gift option for official and unofficial occasions. This marks the latest effort by the Chinese government to...

Nov 2014 | US$900 | Pages: 44 | Add to cart | View details

Country Report

Wine in Hong Kong, China

New World wine continued to make real headway in a traditional stronghold of Old World wine. More user-friendly for beginners, New World wines are usually labelled in English with greater emphasis on their primary grape variety. On the other hand, ...

Nov 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in Hong Kong, China

Apparel accessories posted a current value growth of 4%, reaching sales of HK$3.5 billion. With better economic development, stronger consumer confidence and sentiments resulted in higher private consumption spending as well as visitor spending. ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Childrenswear in Hong Kong, China

In 2013, childrenswear recorded current value growth of 8%, reaching sales of HK$2 million. This indicated an improvement in childrenswear performance compared with the 7% rise recorded in 2012. Benefiting from better economic growth and stronger ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Footwear in Hong Kong, China

In 2013, footwear recorded current value growth of 13%, reaching sales of HK$26 billion. This indicated an improvement in footwear performance compared with the 9% rise recorded in 2012. With better economic development, improved consumer confidence ...

Oct 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Hosiery in Hong Kong, China

In 2013, hosiery recorded current value growth of 3%, to reach HK$1.8 billion. With more innovative product designs and improved functionality, consumers purchased hosiery for fashion purposes and better foot protection. This allowed hosiery to ...

Oct 2014 | US$900 | Pages: 25 | Add to cart | View details
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