Consumers are expected to remain focused on health and witness in the post-pandemic period, supported by ongoing campaigns from the government which are encouraging Vietnamese citizens to maintain active lifestyles. Additionally, players within the category will likely also continue to promote the importance of staying active for a healthier life which in turn should help boost sales of their non-sheer hosiery.
Due to their widespread distribution network and lower cost, unbranded and counterfeit products will likely continue to dominate sales of hosiery over the forecast period. In the short term period, Vietnamese consumers will likely remain price sensitive due to inflation and the country’s unstable economic performance.
Due to improving living standards, Vietnamese consumers are starting to pay more attention to the quality and characteristics of the products they buy with a particular focus on the materials used. Increasingly, people are choosing products which meet their needs and demands even if it means paying more.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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