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Global Briefing

Hot Drinks 2011 Overview: Trends and Opportunities

Apr 2011

Price: US$2,000

About this Report

About this Report

Hot drinks sales proved to be resilient through the recent recession years of 2008 and 2009, thanks to habits of local consumption and a relatively low price point. But even as 2010 brought a much improved sales performance for hot drinks, supply-based price increases remain a short-term threat. This report seeks to identify differences in regional and category consumption trends for hot drinks and highlight areas of focus and untapped opportunities for growth over the next five years.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Global Outlook

2010 is a rebound year for hot drinks sales

  • Global Outlook

Volume sales of tea are growing …

  • Global Outlook

... But coffee still contributes the value sales growth

  • Global Outlook

Category Performance

Brazil to pass the US for lead in coffee sales

  • Category Performance

Regional disparities in coffee value and volume sales

  • Category Performance

Asia Pacific has the most growth potential

  • Category Performance

Instant gaining ground on fresh coffee types

  • Category Performance

Russia, China, Japan are dynamic tea markets

  • Category Performance

Chinese consumers transition to packaged teas

  • Category Performance

Tea still has great premiumisation potential

  • Category Performance

Black tea leads but is losing share

  • Category Performance

Oat, soy, and barley drinks well established in China

  • Category Performance

Highly localised product markets around the world

  • Category Performance

Asia Pacific markets still hold spending potential

  • Category Performance

Health credentials help plant-based hot drinks grow

  • Category Performance

Outlook summary

  • Category Performance

Corporate Landscape

Nestlé leads hot drinks sales by a large margin

  • Corporate Landscape

Hot drinks share largely unchanged

  • Corporate Landscape

Top brands recover in 2010

  • Corporate Landscape

Top companies outlook – Part 1

  • Corporate Landscape

Top companies outlook – Part 2

  • Corporate Landscape

Sales by Channel

Internet retailing growing in importance

  • Sales by Channel

Foodservice gaining share after slight stumble

  • Sales by Channel

Channel outlook

  • Sales by Channel

Regional Developments

Western Europe showing market maturity

  • Regional Developments

Top hot drinks markets showing mixed results

  • Regional Developments

Asia Pacific led by tea and other plant-based drinks

  • Regional Developments

Asia Pacific prices show great disparity

  • Regional Developments

Instant coffee on the rise in Australasia

  • Regional Developments

Australasia sees greatest growth from mid-priced drinks

  • Regional Developments

Eastern Europe decidedly a tea-drinking culture

  • Regional Developments

Eastern Europe has polarisation between coffee and tea

  • Regional Developments

Fresh coffee making gains in Latin America

  • Regional Developments

Latin Americans favour coffee and traditional drinks

  • Regional Developments

Preference for standard black tea in Middle East and Africa

  • Regional Developments

Middle East and Africa prices show room for premium entries

  • Regional Developments

North American coffee drinkers are also trying tea

  • Regional Developments

North America hot drinks still show affordability

  • Regional Developments

Western Europe preferences largely unchanged

  • Regional Developments

Western Europe lower prices keep tea sales steady

  • Regional Developments

Future Scenarios

Tea forecast: 11 markets set to grow by over 1 billion litres

  • Future Scenarios

Coffee forecast: Five markets set to add over 1 billion litres

  • Future Scenarios

Pods will be a primary source of future hot drinks growth

  • Future Scenarios

US remains top fresh coffee market

  • Future Scenarios

Instant coffee looks to Russia and Asia Pacific

  • Future Scenarios

For black standard tea Russia drives the market

  • Future Scenarios

Black speciality tea has more diverse geographical reach

  • Future Scenarios

China is a green tea drinking nation

  • Future Scenarios

Fruit/herbal tea gaining popularity around the world

  • Future Scenarios

China is the primary market for instant tea

  • Future Scenarios

Flavoured powder drinks search for growth

  • Future Scenarios

Plant-based drinks in China and beyond

  • Future Scenarios

Key forecast trends

  • Future Scenarios

Report Definitions

Hot drinks definitions – Part 1

  • Report Definitions

Hot drinks definitions – Part 2

  • Report Definitions

Samples

Hot Drinks 2011Overview.jpg

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