You are here: HomeSolutionsIndustriesHot Drinks
print my pages

Global Briefing

Hot Drinks 2011 Overview: Trends and Opportunities

Apr 2011

Price: US$2,000

About this Report

About this Report

Hot drinks sales proved to be resilient through the recent recession years of 2008 and 2009, thanks to habits of local consumption and a relatively low price point. But even as 2010 brought a much improved sales performance for hot drinks, supply-based price increases remain a short-term threat. This report seeks to identify differences in regional and category consumption trends for hot drinks and highlight areas of focus and untapped opportunities for growth over the next five years.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Global Outlook

2010 is a rebound year for hot drinks sales

Volume sales of tea are growing …

... But coffee still contributes the value sales growth

Category Performance

Brazil to pass the US for lead in coffee sales

Regional disparities in coffee value and volume sales

Asia Pacific has the most growth potential

Instant gaining ground on fresh coffee types

Russia, China, Japan are dynamic tea markets

Chinese consumers transition to packaged teas

Tea still has great premiumisation potential

Black tea leads but is losing share

Oat, soy, and barley drinks well established in China

Highly localised product markets around the world

Asia Pacific markets still hold spending potential

Health credentials help plant-based hot drinks grow

Outlook summary

Corporate Landscape

Nestlé leads hot drinks sales by a large margin

Hot drinks share largely unchanged

Top brands recover in 2010

Top companies outlook – Part 1

Top companies outlook – Part 2

Sales by Channel

Internet retailing growing in importance

Foodservice gaining share after slight stumble

Channel outlook

Regional Developments

Western Europe showing market maturity

Top hot drinks markets showing mixed results

Asia Pacific led by tea and other plant-based drinks

Asia Pacific prices show great disparity

Instant coffee on the rise in Australasia

Australasia sees greatest growth from mid-priced drinks

Eastern Europe decidedly a tea-drinking culture

Eastern Europe has polarisation between coffee and tea

Fresh coffee making gains in Latin America

Latin Americans favour coffee and traditional drinks

Preference for standard black tea in Middle East and Africa

Middle East and Africa prices show room for premium entries

North American coffee drinkers are also trying tea

North America hot drinks still show affordability

Western Europe preferences largely unchanged

Western Europe lower prices keep tea sales steady

Future Scenarios

Tea forecast: 11 markets set to grow by over 1 billion litres

Coffee forecast: Five markets set to add over 1 billion litres

Pods will be a primary source of future hot drinks growth

US remains top fresh coffee market

Instant coffee looks to Russia and Asia Pacific

For black standard tea Russia drives the market

Black speciality tea has more diverse geographical reach

China is a green tea drinking nation

Fruit/herbal tea gaining popularity around the world

China is the primary market for instant tea

Flavoured powder drinks search for growth

Plant-based drinks in China and beyond

Key forecast trends

Report Definitions

Hot drinks definitions – Part 1

Hot drinks definitions – Part 2

Samples

Hot Drinks 2011Overview.jpg

my pages

Want to find out more about this report?