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Global Briefing

Hot Drinks 2012 Overview: Trends and Opportunities

Sep 2012

Price: US$2,000

About this Report

About this Report

Global hot drinks consumption is driven by multiple factors that paint divergent pictures of volume and value for each category. Tea is the world’s largest hot drink by RTD volume, driven by developing nations moving to packaged and branded teas at retail. Coffee continues to dominate value due to strong premiumisation created by varying formats. Overall, the market will continue to grow as developing nations continue to embrace multinational brands and new formats see growth in mature markets.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Global Performance

Hot drinks retail performance: 2011 highlights

2011 is best year of review period

Tea continues to dominate volume, while coffee dominates value

All hot drinks show growth in 2011, with coffee setting the pace

On-trade versus Off-trade

Hot drink preferences continue to vary by region

Opportunities in Asia, Latin America and Eastern Europe

Emerging markets give upper hand to small grocery retailers

Coffee

Increased value potential of both instant and fresh coffee

Regional disparities in coffee value and volume sales

Top 10 coffee markets

Instant versus fresh coffee by region

Instant coffee markets

Product spotlight: San Miguel Coffee Pro-Health in the Philippines

Fresh coffee continues to grow across all categories

Pod potential in Latin America provides a growth path

Country Spotlight: Brazil and standard fresh ground coffee

Differences in culture reflect particulars of regional consumption

On-trade café culture presents opportunity

Coffee summary: Instant and fresh formats find value

TEA

Black tea leads growth

Developing regions dominate black tea growth

Country spotlight: Black tea value in Russia

Country spotlight: Black tea volume in Iran

Fruit/herbal and green teas grow in health and wellness era

Product spotlight: Bistrotea offers premiumisation via packaging

Instant tea in China

Category performance summary

Category summary: Black tea’s dominance

Other Hot Drinks

Health credentials help plant-based hot drinks grow

Asia Pacific markets still hold spending potential

Oat, soy and barley drinks well established in China

Product spotlight: Plant drinks model instant milk tea’s packaging

Category summary: Format and functional value

Corporate Landscape

Pyramid of global hot drinks competitive landscape

Nestlé leads hot drinks sales by a large margin

Hot drinks share largely unchanged

Company spotlight: Nestlé’s convenience brands

Company spotlight : Nestlé coffee pods key to growth

Product spotlight: L’Or Espresso for use with Nespresso machine

Company spotlight: Unilever and tea categories

Company spotlight: Unilever and growth markets

Company spotlight: Kraft and Cadbury’s other hot drinks

Kraft looks to crack exclusive Indian market

Global Prospects and Opportunities

Emerging economies to drive future retail volume expansion

China and India drive Asia Pacific as consumer base grows in MEA

Top five growth markets for hot drinks in Middle East and Africa

Country focus: Bullish outlook for coffee in Iran

Mature markets must add value

Domestic consumer preferences shape category leaders

Product spotlight: Dunkin’ Donuts’ branding importance for Keurig

Conclusions: CPG in developing nations; value in mature markets

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