Hot Drinks in Kazakhstan

Hot Drinks in Kazakhstan

EXECUTIVE SUMMARY

Black tea is not challenged by maturity

Hot drinks records a positive performance in 2017

Difficulties for new local manufacturers to enter hot drinks

Moderate performance among new product developments in 2017

Continuous development over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Kazakhstan

HEADLINES

PROSPECTS

Continuing popularity of instant coffee

Growing coffee culture

Positive prospects for fresh coffee

COMPETITIVE LANDSCAPE

International players dominate

Developments

Marketing campaigns will drive sales

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Kazakhstan

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks is the only category

High focus on children and teenagers

Increasing health awareness threatens chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Manufacturers focus on new product developments

Strong dependence on imports

Opportunity to change product positioning

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Kazakhstan

HEADLINES

PROSPECTS

Tea remains the core hot drink

Green tea sees the fastest growth

Modern grocery retailers supports the extension of product ranges

COMPETITIVE LANDSCAPE

Eco-labelled brands emerge

Expansion of premium brands

Active promotion and advertising

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2012-2017
Table 46 Retail Sales of Tea by Category: Value 2012-2017
Table 47 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 50 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 51 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 52 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

---