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Learn more30 pages, Feb 2018
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In 2017, the volume consumption of tea was the highest among hot drinks in Kazakhstan. The reason for this is that tea, especially black tea, is the most traditional and preferred hot drink that is consumed on all occasions, in all weathers.
In 2017, hot drinks in Kazakhstan generated a positive performance in both volume and value terms. Its dynamics in 2017 were due to several factors.
International companies maintained the strongest positions within hot drinks in Kazakhstan in 2017. For domestic companies it was difficult to compete in hot drinks and introduce new brands in 2017, due to the poor economic conditions and a lack of operational assets.
Despite the economic situation gradually improving, 2017 was temperate in terms of new product developments; most novelties were confined to the extension of flavours or packaging design.
Over the forecast period, it is anticipated that hot drinks (tea, coffee and chocolate-based flavoured powder drinks) will continuously record a positive sales performance. The betterment of the economic situation in the country, with real GDP growth of 4% each year, and growth in purchasing power will support sales during the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Kazakhstan for free:
The Hot Drinks in Kazakhstan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.