You are here: HomeSolutionsIndustriesHot Drinks
print my pages

Global Briefing

Hot Drinks New Product Innovations 2010

Dec 2010

Price: US$2,000

About this Report

About this Report

Hot drinks consumption around the world is often based on long-standing cultural traditions and also differs widely by region. New product launches need to complement these behaviours or risk losing relevance among consumers. This report examines steps manufacturers around the world are taking to identify population segments and local trends that offer opportunities for hot drinks innovation, and identifies key trends for future category expansion through product development.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key Findings

  • Introduction

Global Performance

Coffee Will Contribute Largest Share of Value Sales Growth…

  • Global Performance

…And Also Maintains Lead in Overall Sales

  • Global Performance

Top-Selling Hot Drinks Vary by Region

  • Global Performance

Primary NPD Motivating Strategies

  • Global Performance

Consumer Segmentation

Nescau Restage Reaches Growing Young Adult Population

  • Consumer Segmentation

Targeting Urban Female Population in India

  • Consumer Segmentation

Format or Delivery System

Coffee in Convenient Compact Form

  • Format or Delivery System

Rise of Single-Serve in Western Europe

  • Format or Delivery System

Permeable Single-Serve Format Helps Category Appeal

  • Format or Delivery System

Starbucks Via Carves Out Premium Instant Coffee Space

  • Format or Delivery System

Instant Coffee Potential Greater in Some Regions

  • Format or Delivery System

Single-Serve Expands Beyond Coffee

  • Format or Delivery System

Novel Ingredients

Leveraging Regional Tastes for Local Brand Differentiation

  • Novel Ingredients

Nestlé Strikes Wrong Chord With Foaming Milk Tea

  • Novel Ingredients

Health and Wellness Focus

Fortified/Functional Hot Drinks Set to Rebound With Economy

  • Health and Wellness Focus

Building a Line Around Functionality

  • Health and Wellness Focus

Targeting Women With Specific Beauty Benefits

  • Health and Wellness Focus

Recommendations

Growth Potential Even in Saturated Categories

  • Recommendations

Report Definitions

Definitions (1)

  • Report Definitions

Definitions (2)

  • Report Definitions

Samples

Hot Drinks New Product Innovations 2010.jpg

my pages