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Country Report

Tea in Saudi Arabia

The tea culture remains very strong in Saudi Arabia. Although coffee is seeing stronger volume growth, tea remains the preferred type of hot beverage. The share of unpackaged tea is very high, although more consumers are switching to packaged tea.

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Slovenia

Due to its health benefits, tea is constantly gaining market share. Herbalism has a very long tradition in Slovenia and recent media coverage of the benefits of tea enjoyment is helping tea gain value share. On the basis of this long tradition the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Pakistan

In 2011, strong marketing campaigns by leading players in the market, such as Tapal Tea (Pvt) Ltd and Unilever Pakistan, helped rejuvenate the image of tea as a product linked with traditions as well as a refreshing drink that helps clear up the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Bulgaria

Unlike in most other markets, in Bulgaria tea sales are dominated by fruit/herbal tea as opposed to black tea. There is no traditional culture of consumption of black tea in the country despite the Turkish legacy. Fruit/herbal tea accounted for 88% ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Bulgaria

Unlike in most other markets, in Bulgaria tea sales are dominated by fruit/herbal tea as opposed to black tea. There is no traditional culture of consumption of black tea in the country despite the Turkish legacy. Fruit/herbal tea accounted for 88% ...

Oct 2012 | US$900| Add to cart | View details ›

Company Profile

Sara Lee Corp in Hot Drinks

Following a sustained period of market-beating growth and pole position in the world’s fastest- growing coffee market, Brazil, US-based hot drinks giants Sara Lee Corp might be expected to continue with its current strategy. The company however has ...

Sep 2012 | US$525| Add to cart | View details ›

Country Report

Tea in Morocco

Tea continued to benefit from a shift from unpackaged to packaged products at the end of the review period, as consumers traded up in search of quality and hygiene. There was thus a shift from unpackaged loose tea purchased via open markets to ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Romania

2011 witnessed moderate growth in total volume sales of tea, despite reduced purchasing power, as Romanians increasingly perceive tea as a entirely natural product, with important curative features. Indeed, the dynamism of tea is the consequence of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Macedonia

Herbal/traditional medicinal teas put in the strongest performance in 2011, with off-trade volume growth of 4% and current value growth of 10%. This is a newly emerging product area and is characterised by a significant level of fragmentation. Most ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Bosnia-Herzegovina

Volume and current value growth of tea was slower in 2011 than that recorded during the review period, both on trade and off trade. Still, the market performed better in 2011 than it did during 2009 and 2010. This is a positive signal that the end of...

Aug 2012 | US$900| Add to cart | View details ›

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