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Country Report

Tea in Austria

Off-trade value growth of tea in 2011 was slightly slower than the review period average. This can be mainly attributed to the increased availability of private label products. Off-trade volume performance, on the other hand, was better than the ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Coffee in Austria

Total volume sales of coffee further declined in 2011, albeit at a slower pace than the review period average. This slowdown was due to the more stable performance of coffee pods. Nonetheless, with more than 20% total volume growth, the performance ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Other Hot Drinks in Austria

Other hot drinks in Austria are suffering from a rather poor image. The category recorded negative value and volume growth rates throughout the review period. Only somewhat lower unit prices accelerated negative value growth in 2011. The main reason ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Hot Drinks in Austria

Overall, the Austrian hot drinks market put in a good performance in 2011. Despite declining volume sales across all hot drinks categories, value growth was healthy for tea and coffee, although other hot drinks continued to underperform. Coffee ...

Jun 2012 | US$1,900| Add to cart | View details