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Colombia

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Country Report

Other Hot Drinks in Colombia

Although prices of other hot drinks increased significantly during 2011, this fact did not discourage consumption in Colombian households. Instead, consumers began to buy smaller formats more often, which contributed to increased volume sales, via ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Colombia

Although advertising of hot tea products is practically unheard of in the country, the category is moving fast, driven by the health and wellness trend that calls for consumption of natural products that contribute to feeling well and preventing some...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Coffee in Colombia

Colombia has a relatively low per capita consumption rate of coffee at 1.4 kilograms per year, leaving plenty of potential for expansion. In addition to campaigns like Toma Café headed up by Fedecafé Federación Nacional de Cafeteros de Colombia which...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Colombia

In 2011, hot drinks fared better in relation to the review period. The performance of coffee was supported in the strengthening of campaigns to promote coffee consumption. In the case of other hot drinks, stronger advertising campaigns as well as ...

Apr 2012 | US$1,900| Add to cart | View details ›

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