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Country Report

Coffee in Ecuador

Instant coffee remains in 2011 the most important category within coffee. Among low- and middle-income consumers this is primarily due to the fact that there is not a tradition or culture of preparing fresh coffee, because it is more expensive, takes...

Apr 2012 | US$900| Add to cart | View details

Country Report

Other Hot Drinks in Ecuador

A growing interest in health and wellness is the driving trend for all non-alcoholic drinks. This is translated into more functional, fortified products that have more nutrients and which provide consumers with specific benefits. Other hot drinks ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Tea in Ecuador

While tea is not the most important category within hot drinks, the review period saw its prominence grow on the shelves of modern grocery retailers such as supermarkets and hypermarkets. Sources point out that the shelf space for displaying tea in ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Hot Drinks in Ecuador

Hot drinks sales demonstrated sustained volume and value growth in 2011, which was faster than in 2010 but lower than the review period’s CAGR. Coffee remains the most important category. However, as its leading category, instant coffee, reaches a ...

Apr 2012 | US$1,900| Add to cart | View details