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Country Report

Coffee in Georgia

Ten years ago, the leading coffee brand in Georgia was Pelé, the main advantage of which was its cheap price compared to other major players. However, over the past ten years the situation has changed gradually. Competitors of Pelé slightly lowered ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Other Hot Drinks in Georgia

In 2011, for the first time in many years, Nesquik lost its leading position within other hot drinks due to a number of reasons. Firstly, small packages of MacChocolate (25g) are increasing in popularity amongst price sensitive consumers. Secondly, ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Georgia

The long-term efforts of Georgian company Geoplant at last began to bear fruit in 2011. Whilst this company has a long history of tea production in Georgia, it traditionally exported almost all of the tea it produced. However, this situation is now ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Georgia

The global economic crisis has negatively affected sales of all non-alcoholic drinks. However, whilst the hot summer helped to boost soft drinks sales, this had no impact, or even slightly negatively affected, hot drinks sales. As a result, soft ...

Apr 2012 | US$1,900| Add to cart | View details ›

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