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Country Report

Hot Drinks in Italy

The economic crisis that plagued Italy in 2011 continued to impact on-trade volume sales of coffee, which once again registered negative growth. There were two other factors also influencing this trend - the increasing price of green coffee and the ...

Aug 2012 | US$1,900| Add to cart | View details ›

Country Report

Coffee in Italy

Coffee in Italy is a saturated category, with penetration reaching almost 100%. Italy is one of the most important countries in terms of the consumption of espresso coffee and has also been called ‘the country of bars’. The consumption of coffee at ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Italy

The trend for healthy and natural drinks drove the tea category in 2011. The tea culture in Italy is weak, with tea often seen as a hot drink exclusively for breakfast. However, the organic and health and wellness trends continued to benefit tea in ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Other Hot Drinks in Italy

Other hot drinks in 2011 continued to register positive growth, driven primarily by chocolate-based flavoured powder drinks which are popular among both children and adults, although adults are increasingly switching to the growing variety of ...

Aug 2012 | US$900| Add to cart | View details ›

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