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Country Report

Other Hot Drinks in Morocco

“Other” hot drinks is represented by only a limited range of products and brands in Morocco. Only chocolate-based flavoured powder drinks is present, with only five brands having a significant distribution reach within this product area. Sales growth...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Morocco

While Morocco continues to suffer from widespread poverty and strong income disparity, there was a rise in disposable income levels during the review period. This was due to the country’s good economic performance, even in the midst of the global ...

Sep 2012 | US$1,900| Add to cart | View details ›

Country Report

Tea in Morocco

Tea continued to benefit from a shift from unpackaged to packaged products at the end of the review period, as consumers traded up in search of quality and hygiene. There was thus a shift from unpackaged loose tea purchased via open markets to ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Coffee in Morocco

There continued to be a marked rise in international coffee prices at the end of the review period, with this putting pressure on players’ margins. The International Coffee Organisation (ICO) composite price for 2006 was just US0.96/lb. By 2010 this ...

Sep 2012 | US$900| Add to cart | View details ›

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