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Country Report

Coffee in Nigeria

Coffee consumption is on the increase in Nigeria as it becomes a major source of refreshment for both employees and visitors in most workplaces. It is generally believed that the caffeine content in coffee helps boost mental alertness and can prevent...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Other Hot Drinks in Nigeria

Other hot drinks recorded strong volume growth in 2011. Most parents believe that chocolate and malt- based hot drinks will help their children grow. Hence, these drinks form a major part of their children’s diets. This led to stronger growth in 2011...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Tea in Nigeria

New product launches and marketing activities were the major factors driving growth of tea in 2011. These new products and the marketing activities supporting them boosted awareness of tea and stimulated consumption. The availability of relatively ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Nigeria

Nutritional concerns and the work environment continued to determine the drinking patterns of upper- and middle-class consumers in 2011, enabling hot drinks to continue to register growth in both volume and value terms. Consumers in work environments...

Jun 2012 | US$1,900| Add to cart | View details ›

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