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Country Report

Hot Drinks in Pakistan

A strong increase in unit price in 2011 led to stifled volume growth in the hot drinks market. All areas were affected by the increase in production and import costs, which manufacturers decided to pass on to consumers. Since most hot drinks consumed...

Oct 2012 | US$1,900| Add to cart | View details ›

Country Report

Tea in Pakistan

In 2011, strong marketing campaigns by leading players in the market, such as Tapal Tea (Pvt) Ltd and Unilever Pakistan, helped rejuvenate the image of tea as a product linked with traditions as well as a refreshing drink that helps clear up the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Coffee in Pakistan

Pakistan’s growing urban population and changing preferences of young consumers from tea towards coffee helped total coffee volume sales increase by 7% in 2011. While tea remains the more popular drink as compared to coffee, the demand for coffee is ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Other Hot Drinks in Pakistan

Increasing awareness of the positive effects of flavoured powder drinks, especially due to their link with milk, for growth in young children, led to strong growth of 11% in volume sales in 2011. These products are targeted towards young consumers ...

Oct 2012 | US$900| Add to cart | View details ›

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