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Country Report

Hot Drinks in Serbia

The 2008-2011 period was a very difficult one for both consumers and producers in the Serbian hot drinks market. While consumers were forced to reduce their spending on all non-essential grocery products (which includes most hot drinks) due to lower ...

Jul 2012 | US$1,900| Add to cart | View details

Country Report

Tea in Serbia

In spite of the fact that tea has been a traditional drink in Serbia (especially herbal teas) for a long time, industrially produced branded tea remains a relatively fast growing category. This is mainly due to a shift from domestically produced ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Coffee in Serbia

In 2011, coffee in Serbia recovered somewhat following two difficult years as a result of the economic crisis. Serbian consumers believed the worst is over and consequently returned to pre-crisis purchasing and consumption patterns. However, coffee ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Other Hot Drinks in Serbia

Other hot drinks in Serbia remains fairly underdeveloped, predominantly due to a lack of awareness of these products but also a lack of competition in the category. Fewer than 20 producers are present in the category, with none seriously focusing on ...

Jul 2012 | US$900| Add to cart | View details