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Country Report

Other Hot Drinks in Sweden

In Sweden, chocolate-based flavoured powder drinks have traditionally been mainly consumed by children. Kraft Food, the dominant player in other hot drinks in Sweden, attempted to change this by launching chocolate-based flavoured powder drinks ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Tea in Sweden

Despite the significant increase seen in the average unit price of tea in 2011, the emergence of speciality and novelty tea products had a positive impact on demand. A widening product assortment and product extensions were commonplace in retail in ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Coffee in Sweden

In 2011, fresh ground coffee pods saw total volume sales growth of 150% to reach 516 tonnes. Two new brands, Tassimo from Kraft Foods and Martello Cafe from OBH, were introduced to Sweden in 2010. Surprisingly, in 2011, Tassimo overtook Nespresso as ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Hot Drinks in Sweden

While hot drinks in Sweden saw stagnant retail volume sales growth over the review period, numerous interesting and novel product innovations were introduced, which resulted in significant shifts in terms of the retail value sales share accounted for...

Mar 2012 | US$1,900| Add to cart | View details