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Country Report

Other Hot Drinks in Venezuela

In 2011, other hot drinks was adversely affected by consumers’ reduced purchasing power which led average Venezuelans to cut expenditure on non-essential goods. According to a company source, other hot drinks products are no longer on a typical ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Tea in Venezuela

Since Venezuelans drink less tea than coffee, the main trend in 2011 was a new approach by advertisers. Advertising campaigns positioned tea not only as a hot beverage but also as a soft drink, such as iced tea. In Venezuela soft drinks are consumed ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Coffee in Venezuela

The domestic coffee industry continues to be affected by price control regulations that led to a reduction in production levels of green coffee. National coffee farmers are losing the incentive to grow coffee due to price regulations, and coffee ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Hot Drinks in Venezuela

In 2011, the lack of access to foreign currency and the limited purchasing power of Venezuelans continued limiting innovation and new product development. In other hot drinks and tea, companies sought to rationalise their portfolios by retaining only...

Mar 2012 | US$1,900| Add to cart | View details