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Global Briefing

Household Care: Strategies For Growth in an Economic Slowdown

Nov 2009

Price: US$2,000

About this Report

About this Report

The efforts of manufacturers to pass on cost increases to consumers had a major bearing on the performance of the household care sector in 2008, resulting in better than excepted value growth. However, real value sales fell in many developed markets, where hard-pressed consumers redoubled their efforts to seek value in the face of an economic downturn. With 2008’s financial crisis having developed into a global recession, 2009 has seen a more protracted slowdown in sales growth.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Definitions and Key Findings

Definitions

Key Findings

Global Snapshot

Price Rises Help to Buoy Growth, But Recession Looms

Private Label Benefits from Heightened Price Sensitivity

Reckitt Benckiser Shows Innovation Can Still Pay Dividends

Clorox Shows Recession Has Not Killed Environmentalism

Regional Analysis

Chinese and Indian Markets Drive Asia-Pacific Growth

Value-added Opportunities Remain in Japanese Market

Environmental Concerns to the Fore in Australia

Air and Toilet Care Drive Growth in Eastern Europe

Declining Economic Fortunes Bodes Ill for Russia and Ukraine

Some Latin American Consumers Revert to Chlorine Bleach

Mexico Catches America’s Cold… and the Flu

New Opportunities for Private Label in North America

“Green” Products Go Mainstream in the US Market

Private Label Poised for Further Growth in Western Europe

Housing Crash Derails Household Care Growth in Spain

South Africa and Saudi Arabia Outperform Wider MEA Market

Category Analysis

Liquid Detergents Continue to Gain Ground in Laundry Care

Washing Machine Penetration Key in Emerging Markets

In Developed Countries, Compaction Drives Laundry Growth

Emerging Economies Drive Growth in Hand Dishwashing

Downturn Affects Expansion of Automatic Dishwashing

Green, Private Label and Multi-use Drive Surface Care

Chlorine Bleach

Emerging Market Consumers Drive Growth in Toilet Care

Lifestyle Changes in Emerging Economies Threaten Polishes

Air Care Weak as Consumers Do Not Perceive It as Essential

Natural Products Add Value in Insecticides in Asia-Pacific

Competitive Landscape

Unilever’s Laundry Disposal Widens Gap to Procter & Gamble

Nimble Management and Tight Portfolio Aid Reckitt Benckiser

Lacking Scale, Sara Lee Seeks to Exit Household Care

Indigenous Players Emerge in Latin America

Recent Corporate Strategies – Overview

Global Prospects

Regional Importance in 2013

Bargain-hunting to Weigh on Western European Growth

Compaction to Drive Growth in Laundry Care

China and India to Lead Global Growth

Swine Flu Could Ameliorate Some of the Recession’s Impact

Conclusions: Winning and Losing Product Categories

Most Affected Countries: Developed Markets

Most Affected Countries: Developing Countries

Final Conclusions: Household Care Products

Samples

Household Care - Strategies For Growth.jpg

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