The market is dominated by foreign suppliers, as imports account for 60.9% of total market size in 2022. Households drive market demand, with household spending representing 83.5% of total demand in 2022. Germany has the third largest market size for household cleaning and personal care products regionally, with demand reaching USD22.9 billion in 2022. Henkel GmbH & Co KG is the largest company in Germany, generating 28.1% of the industry’s total production value in 2022. The industry is fragmented, with the top five companies generating 46.0% of total production value in 2022. The total number of companies increases in 2022, to 1,809 units. The costs of the industry decrease by 0.1% in 2022, largely driven by declining labour costs. The industry’s profitability increases and stands at 9.5% of production value in 2022, the 20th highest regionally. The industry’s exports share increases in 2022 to 67.1% of total production output. With production value of USD19.9 billion, Germany accounts for 19.2% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Germany: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Germany: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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