The market is dominated by domestic suppliers, as imports account for 23.4% of total market size in 2022. Households drive market demand, with household spending representing 69.6% of total demand in 2022. Japan has the second largest market size for household cleaning and personal care products regionally, with demand reaching USD39.7 billion in 2022. Kao Corp is the largest company in Japan, generating 18.8% of the industry’s total production value in 2022. The industry is fragmented, with the top five companies generating 43.3% of total production value in 2022. The total number of companies increases in 2022, to 3,195 units. The costs of the industry decrease by 15.6% in 2022, largely driven by declining B2B costs. The industry’s profitability increases and stands at 8.3% of production value in 2022, the 18th highest regionally. The industry’s exports share increases in 2022 to 25.5% of total production output. With production value of USD28.0 billion, Japan accounts for 16.3% of the Asia Pacific total in 2022.
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This Euromonitor industrial report provides unique information on Household Cleaning and Personal Care Products in Japan: ISIC 2424. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Household Cleaning and Personal Care Products in Japan: ISIC 2424 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of basic chemicals, fertilisers and nitrogen compounds, man-made fibers, paints and varnishes, pesticides and other agro-chemical products, photochemicals, explosives and other chemicals, plastic in primary forms and synthetic rubber.
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