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Company Profile

HTC Corp in Consumer Electronics

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on HTC Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of HTC Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of HTC Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of HTC Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: HTC Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

HTC Corp chasing the leaders in North America

  • Competitive Positioning

HTC Corp failing to capitalise on Android in Western Europe

  • Competitive Positioning

HTC Corp’s developing markets

  • Competitive Positioning

Market Assessment

Growth shifting to developing markets in smartphones

  • Market Assessment

Growth to shift to developing markets by 2013

  • Market Assessment

Category Opportunities

Services not specifications to win in low-cost smartphones

  • Category Opportunities

Fitting tablets into the computer market

  • Category Opportunities

Brand Strategy

Growing the HTC brand name

  • Brand Strategy

Finding a niche in tablets

  • Brand Strategy

Operations

HTC Corp: Operational keys to success

  • Operations

Recommendations

Take calculated risks, but only with new products

  • Recommendations

Definitions of Report

Definitions

  • Definitions of Report

Samples

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