In 2025, hypermarkets in Australia experienced sluggish growth, with current value sales rising from AUD15,620 million in 2024 to AUD15,810 million, representing a 1% increase. Overall, consumer confidence remained subdued, with hypermarkets facing the twin challenges of cautious household spending and rising operating costs. Kmart Group and Big W delivered mixed results as value-conscious consumers reshaped demand across discretionary categories.

Hypermarkets in Saudi Arabia registered steady value growth in 2025, reaching SAR 21.56 billion, up 5% from the previous year. This performance was achieved against a backdrop of ongoing cost-of-living pressures, with households increasingly seeking to maximise value on monthly or bi-weekly stock-up trips. Dynamic banners such as Hyper Panda, Lulu, Danube, and Tamimi are expanding their outlets and selling space, capitalising on demand for bulk staples, promotions, and larger pack sizes. While t

In 2025, hypermarkets in South Korea continued to experience a challenging environment, marked by a decline in both revenue and store count. The market value for hypermarkets fell to KRW24,593 billion, a decrease of 3% in current terms from the previous year. This contraction contrasted with the broader Asia Pacific context, where digital and omnichannel retail continued to expand, highlighting the localised pressures facing brick-and-mortar operators. The shift in consumer behaviour towards onl

In 2025, hypermarkets maintained strong current value growth, reaching INR 755.8 billion and registering a 19% increase over the previous year, outperforming broader economic trends in the region. This performance reflects solid demand for essential goods, supported by urban consumption and a gradual recovery in discretionary spending, despite continued consumer caution in response to elevated food prices and rising household expenses. Although growth has moderated compared to the immediate post

Hypermarkets in Germany saw a modest recovery in 2025, with retail value sales rising 1% to EUR39.8 billion, following a contraction in 2024 that was directly attributable to the closure of the last 45 REAL outlets in March of that year. Despite this rebound, the performance of hypermarkets continued to lag behind other grocery formats in the region, reflecting structural challenges that remain unresolved. In a broader context, the regional economic environment was subdued, with Germany’s GDP se

Hypermarkets delivered a solid performance in 2025, achieving retail sales of EUR3.16 billion, representing a current value growth of 4%. Positive growth was recorded despite a challenging economic backdrop, with real GDP expanding by only 0.9% and inflation remaining elevated at 4%, putting pressure on household budgets. Consumers responded by seeking greater value for money, and hypermarkets, particularly those operated by Tesco and Kaufland, benefited from this shift by positioning themselves

Hypermarkets in Italy experienced a decline in value in 2025, with performance deteriorating as store size increased. This trend was directly tied to changing consumer preferences, with Italian shoppers showing a pronounced shift towards smaller and more proximity-oriented formats, viewing hypermarkets as increasingly obsolete. The year-on-year retail value dropped from EUR20.7 billion in 2024 to EUR20.4 billion in 2025, a decrease of 2% in current terms. Meanwhile, the broader economic environm

Hypermarkets in the Czech Republic experienced a robust performance in 2025, with retail sales value reaching CZK185.3 billion, representing growth of 4% over the previous year. This outpaced the country's real GDP growth rate of 2% and coincided with inflation stabilising at 2%, reflecting an improving macroeconomic environment. Consumer confidence also moved back into positive territory, with the index rising to 0.1, indicating a shift in sentiment after several years of negative readings. The

In 2025, hypermarkets in Turkey continued to achieve strong value growth, with total value reaching TRY55.3 billion, marking a 36% increase over the previous year. This robust expansion was primarily fuelled by ongoing inflation and rising costs, which supported higher ticket sizes and made large-format stores appealing for bulk shopping and value-driven purchasing. Hypermarkets remained particularly attractive in suburban and peri-urban areas, where shoppers prioritised wide assortments of groc

Hypermarkets in Thailand delivered muted performance in 2025, with current value sales reaching THB196,997 million, up just 2% from the previous year. Growth was constrained by weak economic conditions, high household debt, and a sustained decline in discretionary spending, which significantly reduced basket sizes for non-essential items. As a result, hypermarkets remained heavily dependent on staple-driven shopping missions, particularly for bulk groceries and household essentials, rather than

In 2025, hypermarkets in Vietnam recorded a strong performance, reaching a current value of VND46.3 trillion and a robust 8% growth rate compared to the previous year. This positive trajectory stands out in the broader regional and global context, reflecting Vietnam's real GDP growth of 7% and relatively low inflation at 3% for the same year. The expansion is largely attributed to the growing adoption of modern lifestyles among the younger generation and a strategic push by leading players such

Hypermarkets recorded robust growth in 2025, with revenue rising to ZAR47.10 billion, representing a 4% increase from the previous year. This expansion outpaced both the underlying economic growth of 1% and inflation of 3%, highlighting hypermarkets’ resilience in a stabilising socio-economic environment. Growth was strongly supported by leading operators such as Checkers and Pick n Pay, which responded to improved conditions by opening new outlets, alongside rising consumer expenditure reaching

Hypermarkets in Malaysia recorded a decline in current value sales in 2025, falling 3% to MYR11,060 million. This negative performance continues the downward trend observed in recent years, with cost-of-living pressures on household budgets, enhancing the consumers’ focus on price and value. Competition from other retail channels, particularly neighbourhood convenience stores such as 99 Speedmart and Pasar Ekonomi Econsave, has accelerated this decline by attracting cost-conscious shoppers with

In 2025, hypermarkets in Spain continued to face a challenging environment, reflected in a second consecutive 1% drop in retail current value sales to reach EUR13,363 million. This decline contrasts with the broader retail rebound in Spain, which has benefited from increased tourism and private consumption in major urban areas. However, hypermarkets could not capture this growth as consumers increasingly favoured other modern grocery formats, such as convenience retailers and supermarkets and di

Value sales in hypermarkets were declining slightly in 2025, marking a significant change from the inflation-driven growth observed up to mid-2024. Earlier momentum was sustained by consumers searching for lower prices and a post-pandemic rebound, which allowed hypermarkets to maintain strong penetration, with 89% of French shoppers visiting at least once per year. However, the demographic profile of shoppers has shifted, with older, more modest households now dominating, while younger consumers

In 2025, hypermarkets in Brazil recorded single-digit current value growth of 4%, a deceleration from the 6% achieved in 2024. Despite a positive performance, hypermarkets continue to lose ground to warehouse clubs, which are expanding rapidly nationwide by offering significantly lower prices. As a result, warehouse clubs have gained traction among price-sensitive shoppers, reflecting a clear shift in consumer behaviour towards affordability as a necessity rather than a preference. Retail groups

In 2025, hypermarkets in Mexico recorded continued current value growth, reaching MXN543.3 billion, up from MXN513.8 billion in 2024, reflecting a growth rate of 6% despite a challenging macroeconomic backdrop. The first half of the year was marked by weaker consumption, influenced by new US tariffs and concerns about a possible recession, which led to more cautious consumer spending and a heightened focus on value. However, as economic uncertainty receded and real wages improved in the latter p

In 2025, hypermarkets experienced continued decline in China. Value sales fell by 5% in current terms compared to the previous year to reach CNY359.6 billion. This contraction was set against a backdrop of ongoing macroeconomic uncertainty, where real GDP growth moderated to 5% and inflation remained negligible at 0.1%. Consumer confidence remained weak at -3.2, further constraining discretionary spending and prompting households to become more rational and cautious in their purchasing decisions

Hypermarkets in the Philippines record a modest current value growth in 2025, increasing to PHP237.9 billion, representing a 7% rise over the previous year. This performance reflects a stable environment for hypermarkets, supported by increased urbanisation and a growing number of first-time home buyers who are attracted to the one-stop-shop convenience offered by hypermarkets. Despite this positive trajectory, the channel faces persistent competition from smaller, community-based formats, such

Hypermarkets in the US saw flat value growth in current value terms in 2025, representing a slight decline from the previous year. This trend stands in contrast to earlier years of the review period, when the market saw stronger expansion, with this stagnation reflecting a cooling of momentum within the offline channel. The stagnation is closely tied to the performance of Walmart, which has seen more growth in its online channel than in its physical hypermarkets, signalling a broader shift in co

In 2024, Morocco’s hypermarkets benefited from improving economic conditions and evolving consumer behaviour. As inflationary pressures began to ease, households gradually regained spending confidence, prompting retailers to invest further in hypermarket formats. The result was a modest increase in store openings and broader market penetration. Notably, LabelVie invested MAD160 million in a new 4,885 square metre Carrefour hypermarket in Beni Mellal, illustrating renewed appetite for large-forma

Hypermarkets continued to serve middle- and high-income shoppers seeking one-stop solutions for monthly groceries. However, rising inflation, currency depreciation, and increased prices for imported brands contributed to a decline in revenue in constant value terms. Investment in new outlets was constrained, keeping hypermarkets underpenetrated and allowing other formats, such as supermarkets and discounters, to grow more rapidly. Furthermore, online marketplaces have gained traction by offering

Hypermarkets are much less prevalent in Switzerland with significantly fewer outlets than supermarkets or discounters, or convenience stores. Even though the product variety tends to be higher in hypermarkets, this does not justify the longer trip to reach them for many consumers. Furthermore, their price advantages are not significantly better than at supermarkets and are not even close to the low prices on offer in discounters. While the larger outlet sizes are beneficial with regard to produc

In value share terms, hypermarkets in the United Arab Emirates remained the leading grocery retail channel in 2024, supported by its strategic positioning as a one-stop destination. Its strength has been supported by a steady increase in the local population, and the ability of operators to adjust their offerings to meet consumers' demand for wellness and sustainable products, while also expanding the number of outlets in the market.