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Country Report

China Flag Ice Cream in China

| Pages: 82

Price: US$900

About this Report

Executive Summary

TRENDS

  • Although Chinese economic growth continues to slow, ice cream sales are expected to see a stronger performance in 2013 than in 2012. During summer 2013 hot weather helped to boost impulse purchases, as consumers kept cool by purchasing ice cream as a refreshing treat. China’s Weather Bureau reported that provisional figures show that average temperatures in summer 2013 were higher than in the summer of the previous year. In order to capitalise on this peak period, manufacturers also launched new products to enrich the flavour range for consumers. A poor summer meanwhile eroded volume sales of ice cream in 2012 in addition to a more unfavourable economic situation and consumers limiting their spending.

COMPETITIVE LANDSCAPE

  • Inner Mongolia Yili Industrial Group is expected to continue to lead ice cream in 2013 with a value share of 19%. The company’s value share is expected to continue to increase in the year, mainly thanks to new product launches for high-end brands such as Chocliz and Yili Pastureland. The company also engaged in marketing campaigns to promote its iconic brand Chociliz. The company took full advantage of social media websites such as official Weibo and Renren, using these to promote its micro films and successfully interact with its target group of young consumers. In addition, this marketing campaign was widely seen by general consumers and regarded as a successful case selected by more than 200 universities to apply online marketing course. This campaign will continue to bring positive effect to further sales of Yili ice cream.

PROSPECTS

  • A number of regional manufacturers are expected to gain a national distribution presence in ice cream over the forecast period. Many regional players enjoy a strong brand reputation within their local area and are keen to expand distribution further into lower cities and rural areas. These regional brands are generally positioned as mid- or low-priced, offering a wide range of ice cream at competitive prices. For example, Zhejiang Wu Feng Frozen Food is a regional company in East China but continued to gain value share in overall ice cream at a national level during the review period. The company is anticipated to gain more share over the forecast period thanks to expansion in its production base and widening range of product lines. In 2012, the company set up a new production base in Yangzhou with an annual production capacity of 33,000. This year also saw the company launch its French-style ice cream range Napoléon, in order to enrich its range with value-added products and thus target a wider range of income groups.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream in China?
  • What are the major brands in China?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY

  • Table 1 Sales of Ice Cream by Category: Volume 2008-2013
  • Table 2 Sales of Ice Cream by Category: Value 2008-2013
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Ice Cream: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ice Cream: % Value 2010-2013
  • Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2009-2013
  • Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2010-2013
  • Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2009-2013
  • Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2010-2013
  • Table 12 Distribution of Ice Cream by Format: % Value 2008-2013
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Ice Cream in China - Company Profiles

Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Key Facts
  • Summary 2 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd: Competitive Position 2013

Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Inner Mongolia Yili Industrial Group Co Ltd: Key Facts
  • Summary 5 Inner Mongolia Yili Industrial Group Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Inner Mongolia Yili Industrial Group Co Ltd: Competitive Position 2013

Packaged Food in China - Industry Context

EXECUTIVE SUMMARY

Packaged food sees slowing but still healthy growth

Slowing economic growth and quality problems impact packaged food

Strong competition in packaged food

Impressive performance for internet retailing

Healthy forecast period growth expected

KEY TRENDS AND DEVELOPMENTS

National economic recession impacts packaged food

Packaged food influenced by impact of new regulations

Product premiumisation drives value growth

Internet retailing remains dynamic in packaged food

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

CATEGORY DATA

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 31 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 32 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Sales of Packaged Food by Category: Value 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 55 Sales of Packaged Food by Region: Value 2008-2013
  • Table 56 Sales of Packaged Food by Region: % Value Growth 2008-2013
  • Table 57 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 58 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 59 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 60 Penetration of Private Label by Category: % Value 2008-2013
  • Table 61 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 62 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 63 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 64 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 65 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 66 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Format
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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