Many Guatemalans have maintained a tendency towards indulgence ice cream consumption at home. This trend is expected to prove robust, adding important retail volume and value growth opportunities to take-home ice cream in the forecast period.
Small independent local grocers play a very important role within retail sales of ice cream and this channel is expected to witness positive developments in the forecast period. As more small stores implement freezers and increase capacity to commercialise items such as ice cream, they will be able to reach a larger consumer base.
Guatemalan consumers have a strong preference for traditional dairy ice cream over water-based, and this pattern is not expected to change over the forecast period. As such, water-based offerings in this category remain quite limited in the country.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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