Every year over the forecast period, the Polish ice cream market will see the introduction of new types and flavours of ice cream. This will maintain consumers’ interest, as well as diversifying companies’ portfolio.
The family format gained importance during the COVID-19 crisis, but the return to spring and summer walks, as well as more generally spending time outdoors, has restored the glory of impulse ice creams. A visible trend in the market is the shift of consumers towards premium products, with quality taking precedence over quantity.
The Polish ice cream market is expected to experience significant growth, with domestic brands leading the charge. Key players such as PPL Koral, Lodziarnie Firmowe, and Ice Mastry are poised to maintain their competitive edge against multinational companies by leveraging their well-established brands, continuously developing product portfolios, and offering competitive pricing through private label partnerships.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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