Due to the impact of the COVID-19 pandemic and reduced out-of-home consumption, many consumers have got into the habit of buying ice cream from supermarkets and enjoying it at home. Of the take-home options available, multi-pack ice cream products is one of the most popular options for Taiwanese consumers.
Water ice cream has experienced rapid growth in recent years, primarily driven by consumers' increasing demand for healthier options and the popularity of high-priced products from Japan and South Korea in Taiwan.
In the past, convenience stores and supermarkets/hypermarkets adopted different strategies for ice cream sales. Convenience stores focused more on impulse single portion purchases, while supermarkets and hypermarkets catered to the needs of grocery shoppers and mainly offering multi-pack or bulk ice cream products.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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