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Country Report

Ice Cream in the Philippines

| Pages: 54

Price: US$900

About this Report

Executive Summary

TRENDS

  • Häagen-Dazs decided to discontinue distributing its products in the Philippines by September 2012. Premium brands find it difficult to compete with cheaper local brands. The small market niche that premium brands target is not enough to sustain profitability in the Philippines. In addition, numerous local manufacturers are marketing their brands as premium quality. More consumers beginning to switch to local brands created more challenges for Häagen-Dazs.

COMPETITIVE LANDSCAPE

  • Unilever RFM Ice Cream is expected to lead with a 48% value share in 2012, thanks to its well-known products under the Selecta brand, product innovation, strong and effective marketing campaign and price competitiveness. The Selecta ice cream products are well appreciated by the consumers due to their taste and premium image at more affordable price. Unilever RFM Ice Cream has a wide variety of brands and strong distribution and is able to target all age groups from different income segments.

PROSPECTS

  • Premiumisation is likely to continue to drive growth for the ice cream industry in the Philippines. Consumers are likely to continue to look for higher quality products due to the increasing disposable income of consumers. Alongside this trend, manufacturers are also likely to increase their efforts to provide consumers with healthier options. This may include more yoghurt-based ice creams along with low-fat and low-sugar variants.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream in Philippines?
  • What are the major brands in Philippines?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ice Cream by Category: Volume 2007-2012
  • Table 2 Sales of Ice Cream by Category: Value 2007-2012
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for Ice Cream 2007-2012
  • Table 6 Ice Cream Company Shares 2008-2012
  • Table 7 Ice Cream Brand Shares 2009-2012
  • Table 8 Impulse Ice Cream Company Shares 2008-2012
  • Table 9 Impulse Ice Cream Brand Shares 2009-2012
  • Table 10 Take-home Ice Cream Company Shares 2008-2012
  • Table 11 Take-home Ice Cream Brand Shares 2009-2012
  • Table 12 Sales of Ice Cream by Distribution Format: % Analysis 2007-2012
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Modest value growth in 2012

Higher demand for healthier packaged food products

Domestic manufacturers dominate packaged food

Supermarkets remains the most important distribution channel

Higher value growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic growth sustains packaged food consumption

Higher demand for healthier goods

Consumers prefer value-for-money products

Stable packaged food commodity prices

Domestic companies dominate Philippines packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 25 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 26 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 31 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 32 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 35 Company Shares of Meal Solutions 2008-2012
  • Table 36 Brand Shares of Meal Solutions 2009-2012
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 42 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Nutrition/Staples 2008-2012
  • Table 46 Brand Shares of Nutrition/Staples 2009-2012
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 52 Sales of Packaged Food by Category: Value 2007-2012
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 55 GBO Shares of Packaged Food 2008-2012
  • Table 56 NBO Shares of Packaged Food 2008-2012
  • Table 57 NBO Brand Shares of Packaged Food 2009-2012
  • Table 58 Penetration of Private Label by Category 2007-2012
  • Table 59 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 60 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by format
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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