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Country Report

Philippines Flag Ice Cream in the Philippines

| Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

  • The strategic moves of manufacturers in recent years helped to boost the consumption of ice cream in the Philippines. Leading brand Selecta was able to convince consumers to indulge in ice cream through the affordable price of its Cornetto brand, whilst its bulk dairy ice cream variant is positioned to promote family weekend bonding. On the other hand, competing brand Nestlé made products more affordable and accessible to middle- and lower-income consumers through the launch of SKUs which were priced lower than Ps100 per tub. These efforts came to fruition in 2013, as ice cream consumption was increasingly becoming a daily or weekly indulgence, instead of being a luxury reserved only for special occasions.

COMPETITIVE LANDSCAPE

  • Unilever RFM Ice Cream, the joint-venture between multinational Unilever and local company RFM Corp, maintains its lead in ice cream in the local market. The company’s share is expected to reach 49% in 2013, as it continued to push its Selecta variants both in impulse and take home ice cream. During 2012 and 2013 the company heavily promoted a new use for its Selecta Super Thick Ice Cream. Unilever RFM Ice Cream encouraged consumers to make ice cream cake using this bulk dairy ice cream variant. The company’s aggressive advertising campaign generated good interest amongst middle-income consumers, who excitedly tried to make their own ice cream cake.

PROSPECTS

  • The optimistic economic prospects in the Philippines set a positive backdrop for the growth of ice cream in the next five years. It should be noted that the consumption of products such as ice cream is tied to improvements in income, especially amongst middle-income consumers. It is expected that the more upbeat economy will support more frequent consumption of ice cream in the local market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream in Philippines?
  • What are the major brands in Philippines?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ice Cream by Category: Volume 2008-2013
  • Table 2 Sales of Ice Cream by Category: Value 2008-2013
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Ice Cream: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ice Cream: % Value 2010-2013
  • Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2009-2013
  • Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2010-2013
  • Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2009-2013
  • Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2010-2013
  • Table 12 Distribution of Ice Cream by Format: % Value 2008-2013
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Ice Cream in the Philippines - Company Profiles

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Nestlé Philippines Inc: Competitive Position 2013

San Miguel Pure Foods Co Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 San Miguel Pure Foods Co Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 San Miguel Purefoods Co Inc: Competitive Position 2013

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Packaged food maintains moderate growth in 2013

Filipino consumers seek variety in food choices

Nestlé Philippines maintains the lead in packaged food

Modern grocery retailers dominates the distribution of packaged food

Packaged food set to grow at a slower pace in the medium term

KEY TRENDS AND DEVELOPMENTS

Better economic performance in 2013 boosts the performance of packaged food

Manufacturers cash-in on Filipinos’ faster-paced lifestyles

New product developments embody Filipinos’ increasing interest in product variety

Players go beyond traditional marketing campaigns to engage consumers

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 32 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Sales of Packaged Food by Category: Value 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 55 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 57 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 58 Penetration of Private Label by Category: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 60 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Format

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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