Over the past decade, healthy eating trends emphasising consistent lifestyle changes rose in popularity amongst young consumers, including millennials and gen Z consumers. In Euromonitor’s recent Voice of the Consumer Lifestyles survey, published in 2023, 55% of millennial respondents said they are looking for healthy ingredients in food and beverages, followed closely by 49% of gen Z consumers stating the same.
Climate change has been increasingly affecting farming and production supply chains, and will be a challenge for ice cream in the coming years. With rising temperatures, the costs of refrigeration go up, and the shelf space both in retail and in households becomes more expensive as prices of utilities increase and refrigeration systems need to work harder in hotter temperatures to keep ice cream at the ideal temperature.
In 2023, the first signs of economic slowdown and the easing of inflation are being seen. However, this comes after two consecutive years of high inflation and constant increases in the cost of living for US consumers.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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