Smartphones will continue to cannibalise sales of digital imaging devices over the forecast period, with volume sales expected to see negative double-digit slumps. Indeed, technological improvements in terms of camera/ video capability will remain a focus for smartphone manufacturers, as it is well known that a quality camera on a smartphone is a key in-demand feature for consumers – especially in the modern world of social media, which calls for the instant sharing of images and updates.
On a more positive note, the post-pandemic landscape may inspire more consumers to pick up a camera again, thanks to greater mobility, more travel, and a return to social gatherings. Such events offer the opportunity for consumers to document the experiences through photography and video and may well engender some sales in this context.
Professional-style cameras place their status on their high-tech specs – which come at higher costs. As such, it is expected that competition in imaging devices will be based on technological improvements, thus, in turn pushing up price points even further.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Imaging Devices industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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