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Country Report

Hong Kong, China Flag Imaging Devices in Hong Kong, China

| Pages: 15

Price: US$990

About this Report

Executive Summary

TRENDS

  • Imaging devices declined by 3% in retail volume terms in 2015, largely affected by the poor digital camcorder performance as consumers tend to use smartphones as digital camcorders out of convenience. Smartphones allow consumers to instantly record and share on sites such as YouTube and Facebook. Despite active product launches and marketing initiatives by manufacturers and retailers, a relatively flat performance was recorded with slow purchasing rates.

COMPETITIVE LANDSCAPE

  • Canon Hong Kong Co Ltd led imaging devices in 2015 with a volume share of 38%. Its leadership position stems from its wide range of SLR cameras that target professional photographers and beginners alike. Over the review period, it increased its range and frequency of new products, in particular, entry-level SLR cameras backed up by eye-catching TV advertising and comprehensive store demonstrations.

PROSPECTS

  • Imaging devices is expected to register a negative retail volume CAGR of 4% over the forecast period, largely due to weak demand from digital camcorders. This is affected by the moderated spending power and frequency of visits by Chinese tourists as well as slow actual buying behaviour among local consumers. Demand in Hong Kong is widely affected by product exposure, word-of-mouth recommendations, media coverage and promotions. This is partly because cameras are increasingly similar in terms of functionality and features.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Imaging Devices industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Imaging Devices industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Imaging Devices in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Imaging Devices in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the growth rate for digital cameras?
  • How is the growth of mobile phone cameras affecting the traditional camera market?
  • What are the latest trends in mirrorless cameras?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Imaging Devices in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Imaging Devices by Category: Volume 2010-2015
  • Table 2 Sales of Imaging Devices by Category: Value 2010-2015
  • Table 3 Sales of Imaging Devices by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Imaging Devices by Category: % Value Growth 2010-2015
  • Table 5 Sales of Digital Cameras by Type: % Retail Volume 2010-2015
  • Table 6 NBO Company Shares of Imaging Devices: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Imaging Devices: % Volume 2012-2015
  • Table 8 Distribution of Imaging Devices by Channel: % Volume 2010-2015
  • Table 9 Forecast Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Imaging Devices by Category: Value 2015-2020
  • Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2015-2020

Consumer Electronics in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Digitalisation intensifies in 2015

International brands dominate

Consumers prefer store-based shopping

Positive retail volume growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

The monopoly of foreign brands

A rising tide of mainland tourists boosts consumer electronics

Electronics and appliance specialist retailers: the leading channel in 2015

MARKET DATA

  • Table 14 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 15 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Imaging Devices
    • Cameras
      • Analogue Cameras
      • Digital Cameras
    • Camcorders
      • Analogue Camcorders
      • Digital Camcorders

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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