Continued improvements in smartphone camera quality will continue to have a negative impact on sales of more basic, lower- and mid-priced imaging devices over the forecast period. However, premium models with more advanced technology, such as mirrorless and DLSR cameras, or those with interchangeable lenses, will continue to attract more serious hobbyists, travellers, and social media influencers, who are willing to invest in higher quality devices.
Despite the dominance of digital photography and sophisticated smartphone cameras, there was growing interest in analogue instant cameras towards the end of the review period. Younger consumers, in particular, are drawn to the variety of colours, formats and brands available, with Polaroid and Lomography being noteworthy examples.
As seen in other categories of consumer electronics, the omnichannel model will continue to gain ground in imaging devices. This approach is well suited to these products, as while e-commerce offers a wider range of models, across different price points, brick-and-mortar stores enable consumers to ek the professional advice of a salesperson and test the products themselves.
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Understand the latest market trends and future growth opportunities for the Imaging Devices industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Imaging Devices
This report originates from Passport, our Imaging Devices research and analysis database.
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