You are here: HomeSolutionsIndustriesHealth and Wellness
print my pages

Global Briefing

Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 – First Impact)

Feb 2011

Price: US$2,000

About this Report

About this Report

In this report Euromonitor International examines the evolution of the regulatory processes and evaluates the first impact of the changing EFSA guidelines on the EU marketplace, showing a shift in marketing strategies based on food product claims from disease reduction to nutrition or no claims, and also highlighting where the new opportunities linked to EFSA's approved health claims lie.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Regulatory Process

The regulatory process

The story thus far…

EFSA scientific opinion process in 15 steps

Article 13.1: And the winner is ... vitamins and minerals

Article 13.1: Claims rejected (October 2010)

Articles 13.5 and 14: Easier options? Perhaps not

Article 13.5: Some major disappointments but all is not lost

European vs US approach to health claims

Food Claims Analysis 2005-2010

Global nutraceuticals

EFSA's main approvals/rejections within leading FF trends

2010: A step back towards the past

Digestive health: Rejection due to lack of understanding

Activia : A move towards generic claims

Immune support: Claims by addition?

Actimel : Away from immune and towards general claims

Cardiovascular health: Drinking yoghurt with plant sterols

Valio Evolus : EFSA's impact leads to a formula change

Oral health: A bright outlook for gum containing xylitol

Is there a future for beauty from within?

Weight management: CLA down but not out

Outlook

Waiting for new guidance

Outlook for ingredients: Heart health

Outlook for ingredients: Digestive health

Outlook for ingredients: Pro/pre biotics for baby food

Article 8: Specific conditions surrounding nutrition claims

Nutrition claims and conditions for BFY products: Energy

Nutrition claims and conditions for BFY products: Fat

Nutrition claims and conditions for BFY products: Sugar

Nutrition claims and conditions for BFY products: Sodium/salt

Nutrition claims and conditions for BFY products: Others

The European Commission makes the law

Final conclusions

Appendix

Claims approved under Article 13.1: Cardiovascular health

Claims approved under Article 13.1: Digestive health

Claims approved under Article 13.1: Immune function

Claims approved under Article 13.1: Bone and teeth

Claims approved under Article 13.1: Cognitive and mental function

Claims approved under Article 13.1: Beauty from within

A fast-moving story…

Report parameters

Data p arameters and report definitions

Health and wellness category definitions

Health and wellness product coverage

Samples

HW_EFSA Guidelines-Functional Food Drink Claim.jpg

my pages

Want to find out more about this report?