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Global Briefing

Impact of EFSA's Changing Guidelines on Health and Wellness Food Claims

Mar 2010

Price: US$2,000

About this Report

About this Report

The European Food Safety Authority has instituted a new regulatory process to ensure that all claims made on food labels in the EU are "clear and substantiated by scientific evidence". With two thirds of the initial batch of claims rejected, the impact of this on the Health and Wellness Food and Beverages market in the region and beyond could be profound. With some claims due to be outlawed as soon as April 2010, manufacturers are now scrambling to reformulate and resubmit their claims.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Key Findings

Regulatory Process

The Regulatory Process

The Story So Far …

Impact of Regulatory Changes Could Extend Beyond EU

October 2009: EFSA Begins to Release Opinions

October 2009: EFSA Opinions on Heart Health Claims

February 2010: Second Series of EFSA Opinions Released

Claims Approved by NDA

Claims Rejected by NDA (February 2010)

2005-2009 Food Claims Analysis

Global Nutraceuticals

Nutraceuticals: Leading Trends and Ingredients

Disease Reduction Now Accounts for Over Half of All Claims

Digestive Health Claims Under Pressure in Disease Reduction

Bright Outlook for Omega-3

Plant Sterols Boosted by EFSA Approval

Probiotics Fare Particularly Poorly at Hands of Article 13.1

As You Were in Pro/Prebiotic Drinking Yoghurt?

Case Study: What Danone Did Next

Can EFSA Breathe New Life Into Some Old Favourites?

Gum Illustrates Unforeseen Consequences of Regulation

Case Study: Lutein Supplier Seeks to Tailor its Submission

Outlook

Down but Far from Out

Still in the Game: Lessons Learned from Article 13.1

Nutraceuticals: Leading Ingredients' EFSA Status (Part 1)

Nutraceuticals: Leading Ingredients' EFSA Status (Part 2)

Is FDA Getting in on the Act?

Final Conclusions

Appendix

A Fast Moving Story …

Report Parameters

Data Parameters and Report Definitions

Health and Wellness Category Definitions

Health and Wellness Product Coverage

Samples

EFSA's Guidelines on HW Food Claims.jpg

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