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Global Briefing

Impact of EFSA's Changing Guidelines on Health and Wellness Food Claims

Mar 2010

Price: US$2,000

About this Report

About this Report

The European Food Safety Authority has instituted a new regulatory process to ensure that all claims made on food labels in the EU are "clear and substantiated by scientific evidence". With two thirds of the initial batch of claims rejected, the impact of this on the Health and Wellness Food and Beverages market in the region and beyond could be profound. With some claims due to be outlawed as soon as April 2010, manufacturers are now scrambling to reformulate and resubmit their claims.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Samples

EFSA's Guidelines on HW Food Claims.jpg

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