Impact of New EU Regulations on Functional Food/Drink Claims (Part 3: Opportunities and Challenges)

Introduction

Scope

Objectives of global briefing

Key findings

Regulatory Process

The regulatory process

A focus on article 13.1

The differences between articles 13.1, 13.5 and 14

The story thus far…

Vitamins and minerals are the clear winners

Analysis of Article 13.1 Claims

General wellbeing leads claims but this will not correlate to sales

Article 13.1 approved ingredients for claims (1)

Article 13.1 approved ingredients for claims (2)

The winners…

…and the losers

What does a health claim mean to a consumer?

Claims are only published in English

Food Claims Analysis 2006-2011

Update of EFSA main approvals/rejections

Oral health dominates positioning of FF gum

Xylitol leads the list of functional ingredients but its share is falling

Digestive health: Loss for probiotics

Digestive health: Activia dominates and is seeing strong growth

Digestive health: changes in claims for probiotic yoghurts

Immune health: Actimel driving the decline

Immune support: Moving from probiotics to the benefits of vitamins

Heart health: Growth driven by movement into new categories

Heart health: Plant sterols still dominate

Beauty from within set to see growth in Europe

Is it over for weight management ingredients?

Examples of what has happened in Europe so far

Probiotics dominate those claims likely to disappear

Antioxidants squeeze through…

…And so do olive oil polyphenols

Outlook

Probiotics: Still no clarity

Digestive health: Use approved ingredients to back up probiotics

Digestive health: Chr Hansen develops probiotic strain for juice

Heart health: Expand the number of ingredients used

FF gum: Plethora of ingredients can help stimulate oral health

Diabetic foods should use claims to their advantage…

…And focus on products for reducing postprandial glucose rise

Where to look next: Unsuccessful ingredients

Where to look next: Medical device status

Final conclusions

Appendix

Claims approved under Article 13.1: Cardiovascular health (1)

Claims approved under Article 13.1: Cardiovascular health (2)

Claims approved under Article 13.1: Digestive health (1)

Claims approved under Article 13.1: Digestive health (2)

Claims approved under Article 13.1: Immune support

Claims approved under Article 13.1: Immune support (2)

Claims approved under Article 13.1: Energy Boosting (1)

Claims approved under Article 13.1: Energy Boosting (2)

Claims approved under Article 13.1: Oral Health (1)

Claims approved under Article 13.1: Oral Health (2)

Claims approved under Article 13.1: Brain and memory health (1)

Claims approved under Article 13.1: Brain and memory health (2)

Claims approved under Article 13.1: Beauty from within (1)

Claims approved under Article 13.1: Beauty from within (2)

A fast moving story…

A fast moving story continued…

Report parameters

Health and wellness category definitions

Report terminology

Health and wellness product coverage