Vietnam’s consumer income is expected to more than double by 2040, facilitated by robust economic growth. Purchasing power will be largely concentrated in the hands of younger generations. Generations Y and Z are expected to shape luxury-spending trends. Expenditure on transport will be the fastest rising, yet food and non-alcoholic beverages will remain the most substantial item. Overall, the wealth situation is set to improve, yet remain dependent on global economic factors.
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The Country Briefings series examine market potential, economic and consumer trends impacting each country and how they are set to change.
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