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Adult Incontinence

Euromonitor International publishes the world's most comprehensive market research on the adult incontinence products market.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Men and Incontinence: Capturing Demand and Growth Opportunities

Oct 2017

While women remain the key target audience for disposable adult incontinence products, men’s incontinence management offers potential for further industry growth as attested by the strong positive performance of a number of new products, especially ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2017

Sep 2017

Euromonitor’s Industry Forecast Model demonstrates a degree of improvement in the industry projections compared to previous quarters, as key growth markets such as Brazil and Russia see recovery in macro-economic parameters, and subsequently expected...

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Strategy Briefing

Channel Overview in Tissue and Hygiene

Sep 2017

The global tissue and hygiene marketplace continues to see shifts in consumer shopping habits. Aggressive expansion plans of grocery discounters in developed markets is one of the key topics within store-based retail, as they put more pressure on ...

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Country Report

Adult Incontinence in Japan

Jun 2017

Adult incontinence recorded 5% current value growth in 2016 to reach JPY196 billion. Japan is well known for its aging society. According to Euromonitor International’s Consumer data, people aged 65 years and over accounted for 27% of the total ...

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Country Report

Adult Incontinence in India

Jun 2017

Many consumers in India are unaware of adult incontinence products and this is due to the lack of advertising and promotional activities carried out by the brands. In addition, availability of these products is limited compared to other hygiene ...

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Country Report

Adult Incontinence in Kenya

May 2017

Sales of incontinence remained insignificant at the end of the review period. There is little retail distribution for these products, which are typically only offered by larger chemists/pharmacies and healthcare institutions. Sales also remain ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

May 2017

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

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Country Report

Adult Incontinence in Thailand

May 2017

Adult incontinence clocked a sharp acceleration in current value growth during 2016. The ageing population of Thailand remains a serious social issue facing the country, with the country’s fertility rate falling to just 1.5 births per woman in 2015. ...

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Country Report

Adult Incontinence in Cameroon

May 2017

Retail value sales in adult incontinence remained negligible at the end of review period....

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Country Report

Adult Incontinence in Portugal

Apr 2017

Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. ...

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Country Report

Adult Incontinence in Germany

Apr 2017

Nine million people were affected by incontinence in Germany in 2016, according to figures published from the Deutsche Kontinenz Gesellschaft, with the numbers of incontinence sufferers in the country increasing due to demographic trends. As a ...

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Country Report

Adult Incontinence in France

Apr 2017

During 2016, demand for disposable adult incontinence products in France continued to be structurally driven by the ageing of the country’s population as the number of people among the French population aged 65 years old and over rose by 2% over the ...

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Country Report

Adult Incontinence in Estonia

Apr 2017

Sales growth of incontinence products during 2016 was boosted by a general rise in awareness of incontinence in the country. Consumers became more open about incontinence problems and appreciated improved products that resemble sanitary towels but ...

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Country Report

Adult Incontinence in Hong Kong, China

Apr 2017

Adult incontinence grew by 8% in current value terms in 2016. During the year, the category continued to benefit from the increasing numbers of people aged 65 and above among the population of Hong Kong as older people are the core consumer group for...

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Country Report

Adult Incontinence in Canada

Apr 2017

Adult incontinence continued to gain momentum in 2016 as value sales increased by 10% in current terms and volume sales increased by 8%. This growth was supported by the ageing of Canada’s population and the increasing consumer awareness of adult ...

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Country Report

Adult Incontinence in Nigeria

Apr 2017

A key factor supporting growth of adult incontinence in Nigeria over the review period was the increase in the elderly population. A significant number of this age group suffer from incontinence and receive recommendations to use these products from ...

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Country Report

Adult Incontinence in Turkey

Apr 2017

In 2016, adult incontinence continued to benefit from increasing consumer awareness and growing product availability. Towards the end of the review period, leading home care and tissue and hygiene companies such as Ipek Kagit and Hayat Kimya launched...

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Country Report

Adult Incontinence in Vietnam

Apr 2017

According to Vietnam Ministry of Health, the country is experiencing a higher ageing rate compared to other neighbouring countries. The birth rate in cities and urban areas continues to decline, which is resulted in great concern for the Vietnamese ...

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Country Report

Adult Incontinence in Austria

Apr 2017

Adult incontinence registered another strong performance in 2016 thanks to continued growth in the number of Austrian adults suffering from incontinence problems and further improvements in the availability of such products via grocery retailers ...

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Country Report

Adult Incontinence in Bulgaria

Apr 2017

Towards the end of the review period, healthcare reform appeared on the government’s agenda. There has been widespread discussion in the public arena on the need to reform public healthcare, given the budgetary struggles of the national prescription ...

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