Incontinence products market research

Euromonitor has the world’s most comprehensive research on the incontinence category within the tissue and hygiene industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the market for incontinence products and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our incontinence market research answer questions such as:

What is the market size of incontinence products?
What are the major brands in incontinence products?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

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Total: (80)

Country Report

Incontinence in the US

Category leader Kimberly-Clark innovated its incontinence product line by making them more like products people of all ages wear, such as sanitary protection for women and underwear for men and women. This transformation of sterile-looking ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Israel

The main trend in 2011 is the impact of changes that took place in the market in 2010. During 2010, Super-Pharm (Israel) launched incontinence products under its private label brand, Life. As a response, Hogla-Kimberly, the leading player in the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Australia

While other categories faced challenges and slow growth over 2011 due to various economic and demographic factors, incontinence in Australia went from strength to strength, experiencing 14% current value growth in 2011, slightly down from the 15% ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Saudi Arabia

Incontinence products continued to benefit from a lessening of the taboos surrounding incontinence towards the end of the review period. There was widening awareness of the availability of these products, which also benefited from a widening ...

Jan 2012 | US$900| Add to cart | View details ›

Country Report

Incontinence in Algeria

Despite rising demand for incontinence products, the category continued to generate negligible sales in the country. The few brands that could be found are available in pharmacies only, where prices are higher, and not many families can afford the ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Incontinence in the Netherlands

Incontinence became less of a taboo subject during the review period. As the share of the population over 50-years-old continues to grow, an increasing number of consumers face incontinence. Consequently, the taboos surrounding these issues are ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Incontinence in Bulgaria

Although incontinence products have been present in the Bulgarian market for a while, this category has not shown much development. This is a surprise as Bulgaria’s ageing population offers a good consumer base for manufacturers in this category. The...

Nov 2011 | US$900| Add to cart | View details ›

Country Report

Incontinence in Hungary

Thanks to the wide communication of the importance of incontinence products consumers know these products better and are willing to try more of them. However, as the spending power of consumers has not recovered totally yet, volume sales only grew ...

Oct 2011 | US$900| Add to cart | View details ›

Country Report

Incontinence in Morocco

Incontinence products benefited strongly from long-term demographic trends in Morocco during the review period. During the review period, the number of Moroccans aged 65-years-old and over increased by 8%. In addition, ongoing growth in disposable ...

Oct 2011 | US$900| Add to cart | View details ›

Country Report

Incontinence in Croatia

Incontinence products are perceived as a necessity by their users but this category has succumbed to the effects of the global economic slowdown. The increased importance of private label and economy brands has shown that economising is a must for ...

Oct 2011 | US$900| Add to cart | View details ›