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Incontinence products market research

Euromonitor has the world’s most comprehensive research on the incontinence category within the tissue and hygiene industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the market for incontinence products and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our incontinence market research answer questions such as:

  • What is the market size of incontinence products?
  • What are the major brands in incontinence products?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

results

 

Country Report

Incontinence in Kenya

Sales of incontinence remained insignificant at the end of the review period. There is little retail distribution for these products, which are typically only offered by larger chemists/pharmacies and healthcare institutions. Sales also continue to ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Lithuania

In 2014, incontinence registered current value and volume growth, stimulated by improving purchasing power that allowed consumers to buy more products and trade up to more expensive ones. The ageing population is contributing to growth in the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Pakistan

Incontinence is still in a nascent stage and value and volume sales were negligible in 2014 in Pakistan.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Latvia

Incontinence products can be classified as crucial for those people who are in need of them. Therefore, they are less responsive to economic downturns, when demand for some products usually decreases. Also, since there are now more sophisticated ways...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Estonia

Sales of incontinence products improved in 2014 due to greater awareness of incontinence issues and willingness to find help. However, the usage of incontinence products was not yet at its capacity. According to a survey conducted in 2013 in Baltic ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Peru

Traditionally, incontinence was a condition Peruvians felt ashamed of, therefore there was little information, restricted advertising and no product innovation. Moreover, consumers who needed these products avoided purchasing them directly. However, ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Serbia

Volume sales of incontinence products in Serbia declined in 2014 for the second consecutive year. The category declined by 1%, which was better than the 4% decline seen in 2013, but still far from positive growth. The main reason for the continued ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Algeria

Fabrication de Derives de Coton launched its Uni-Form brand in late-2012, with this brand continuing to benefit from widening distribution and word-of-mouth recommendations at the end of the review period. Following the launch of this brand, the ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Sweden

Growth of incontinence is driven by the ageing Swedish population. This is supporting a natural increase in volume demand for incontinence in the country.

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in the US

Growth in light incontinence sales is motivated by a shift in the cultural attitude towards such products, with advertising campaigns and medical initiatives aim to eliminate the stigma regarding incontinence. Female consumers who were embarrassed to...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Greece

Demographics and promotional activities drive the incontinence category in Greece forward, with volume sales registering positive growth despite the economic downturn. The fact that Greece has an ageing population creates prosperous ground for growth...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Turkey

Sales of incontinence products registered dynamic current value growth in Turkey towards the end of the review period, rising by 14% in 2014 alone. The most important underlying factors behind this strong growth are the increasing availability of ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Mexico

In the past, light incontinence used to have the same branding as moderate/heavy incontinence; Tena, Depend and Affective. However, during 2014 a trend toward rebranding towels and liners was observed. This is to dissociate some light products from ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Israel

Raz Progress Medical Supply entered the incontinence category in 2013 with the only premium incontinence brand. In its first year, it acquired a 16% value share and by 2014 it had increased this to 23%, reflecting an increase in premium brands as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Morocco

In 2014, the incontinence category in Morocco saw growth of 13% and 15% in volume and current value terms respectively, resulting in sales of Dh5.2 million. This strong growth is best explained by the fact that the incontinence category in Morocco is...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Argentina

The Argentinean population has the structure of a developed country, with an increasing aging population. While in 2014 11% of the population was over 65-years-old, a decade ago this demographic represented 10% of the population. This fact boosted ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Brazil

The fact that incontinence products are used primarily by the elderly population on higher incomes is gradually changing. As the rise in incomes continues to boost the middle-class consumption behaviour, categories demanded by the elderly population,...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Bulgaria

Incontinence in 2014 was mainly under the influence of social and healthcare reforms. In a particularly unstable political environment in Bulgaria, neither incontinence products nor other sanitary accessories required by patients are supported with ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence is buoyed by Canada’s ageing population, which continues to see a greater number of people moving into the over 65 age group. The number of people over the age of 65 grew by 4% in 2014 to over 5.5 million and by 18% since 2009...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Chile

Incontinence recorded dynamic volume and value growth in 2014 due to the increasing visibility of these products on retail shelves. Consumers now have much easier access to incontinence products through modern grocery retailers channels such as ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Colombia

Incontinence products evolved rapidly over the review period, and with the demystification of urinary problems as a motive for shame, consumers felt more confident to ask and search for the products that best suited their needs. In the last few years...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Spain

Incontinence has proved to be a dynamic category, enjoying healthy growth rates over the review period, even during the years of economic recession. In 2014, the industry continued to witness significant progress in Spain, with sales lifted by 9%, to...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Finland

As ageing population in Finland maintained high growth in demand for incontinence products. In 2014 the number of consumers aged 65+ grew by 4%, a similar rate compared with the volume growth of incontinence products. This made the category one of ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Incontinence in Georgia

SCA Group has launched a product for light incontinence in supermarkets, which should increase consumer awareness about new methods to take care of the condition. Overall, incontinence products are aimed at elderly people and hospital patients. This ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Romania

Awareness of the usefulness of incontinence products remains limited to more educated, high-income families from big cities. The difficulties encountered by manufacturers in reaching the right target group combined with the still low public ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Thailand

Incontinence recorded growth in 2013. This product type showed its potential for strong growth as the number of elderly people increased each year. Incontinence recorded current value growth of 13% in 2013, but this was lower than in previous years ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Uzbekistan

Despite its strong potential, sales of incontinence products remained underdeveloped in 2013. However, thanks to strong recommendation and effort by medical personnel, mainly doctors, sales significantly improved. Their advice and reference to using ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence recorded a review period current value CAGR of 5% due to the increase in the proportion of older people aged 65 and above in the population and marketing campaigns. The proportion of older persons aged 65 and above increased from 12.7% ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the Philippines

Current value sales of incontinence grew by 7% in 2013, reaching Ps846 million. As the working class’s disposable incomes have increased, consumers are now more open to spending on incontinence products. In addition, the category has benefited from ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Portugal

In recent years incontinence products sold through grocery retailers have opened up a new profitable channel for manufacturers. Nowadays, there is much greater awareness of incontinence problems and solutions among older people, thus boosting demand ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Singapore

According to Euromonitor International’s socioeconomic data, the population aged 65+ in Singapore is growing, and increased by 6% in 2013. Singapore is gradually shifting to a more-elderly society with those aged 65+ accounting for 7% of the total ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Malaysia

An increasingly elderly population and growing open-mindedness toward the usage of incontinence products resulted in year-on-year sales increases over the review period. In the past, people were reluctant to use incontinence products as they ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Belgium

In 2013 incontinence products continued to gain popularity in Belgium, along with the continued ageing of the population. Both volume and current value sales saw healthy growth, with value growth outpacing volume growth. Brands decided to tackle the ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in France

In 2013, growth was fuelled by increased usage of incontinence products. The category is characterised by strong recruitment potential from new consumers afraid to take the leap to buy incontinence products. Innovation and marketing efforts from key ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence products tended to be regarded as for use by patients who cannot move their bodies easily. Thus, the main consumer group was older people in their 70s or 80s. But recently, as the number of consumers suffering from urinary incontinence ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Germany

Incontinence in Germany showed the first signs of a slowdown in terms of growth in 2013, this being a result of the overly rapid growth of the review period, which saw a yearly increase of 8% in current value terms thanks to unchanged demographic and...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Taiwan

Much like its regional neighbours, improved healthcare and longer life expectancies have led to a rapidly ageing population in Taiwan. The population aged above 65 stood at 2.6 million in 2013, growing by over 3% from 2012. This has contributed to ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in New Zealand

Incontinence was a somewhat mature category with little development over the review period, particularly in moderate/heavy incontinence. Light incontinence witnessed strong marketing over the review period, particularly through the promotion of light...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Italy

About three million people in Italy supposedly suffered from incontinence in 2013, and according to Italian health organisations this number is increasing continuously. The demand for incontinence products increased accordingly, generating current ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Switzerland

Sales of incontinence continued to be driven by favourable demographic changes in 2013. Similar to most Western European countries, the size of the population aged 65 and above is continuously growing in Switzerland, meaning that age-related health ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the Czech Republic

Sales of incontinence continued to witness dynamic growth in 2013, being driven by rising consumption in the Czech Republic. The ageing population and thus growth in the number of consumers represented good conditions for further development of this ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Slovakia

Incontinence recorded a 3% growth in both value and volume sales in 2013 due to the rising number of consumers who had to face the symptoms of the illness due to bad eating habits and leading a stressful life. However, older consumers of around age ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Russia

There was a decline in share of the population group aged 65-years-old and over during the review period, with a drop from 14% of the population in 2008 to 13% in 2013. This was chiefly due to many older Russians opting to leave the country, as a ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Indonesia

Incontinence recorded robust growth in 2013. Perceived as being childish before, the security and convenience offered by incontinence has given this product wider acceptance. Distributed in modern retailers, incontinence products are targeted at ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Vietnam

In 2013, incontinence products became more familiar to Vietnamese consumers thanks to the increasing consumer awareness of the products’ benefits as well as efforts of manufacturers to stimulate demand. Indeed, wider distribution networks, active ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Saudi Arabia

Incontinence is a widespread problem in Saudi Arabia. A study of 6,600 women aged 20 years and over was published by Alfaisal University’s College of Medicine in 2012, with this finding that 29% of respondents suffered from urinary incontinence. Risk...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Hungary

The key trend in incontinence is that due to frequent mass media promotions, there is a growing awareness of the issue in society, resulting in wider acceptance of the need for such products, not only for sick or elderly people. It has caused ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in South Africa

Incontinence is still a tiny but niche market in South Africa. Consumers suffering from incontinence tended not to buy such products due to social taboos and embarrassment. Additionally, the lack of education did not help consumers to move onto such ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Tunisia

Overall, incontinence registered a good performance in volume and value terms in 2013. The aging population remained the main consumers of such products, and enabled the industry to see higher consumer demand due to the aging population. Compared ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Australia

The growing awareness of the different features and functionalities of incontinence products persuaded customers to switch from using feminine hygiene products to incontinence products. Big players along with governmental organisations are working to...

Jun 2014 | US$900 | Add to cart | View details
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