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Euromonitor International publishes the world's most comprehensive market research on the incontinence industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Adult Incontinence in Indonesia

Mar 2017

Growing from a small base compared to other tissue and hygiene products, adult incontinence continued to clock impressive double-digit current value growth in 2016, though at a slower pace than what was seen in 2015. The increased education levels of...

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Country Report

Adult Incontinence in Russia

Mar 2017

Although the trend of health and wellness is growing, adult incontinence still lacks consumer awareness in Russia. In comparison with other tissue and hygiene categories, adult incontinence is less saturated. Competition is relatively marginal and ...

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Country Report

Adult Incontinence in the United Arab Emirates

Mar 2017

Sales of retail adult incontinence remained insignificant in the United Arab Emirates in 2016. These products are mainly supplied to hospitals, pharmacies and clinics. They are made readily available for consumers who have a doctor’s prescription and...

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Country Report

Adult Incontinence in Malaysia

Mar 2017

The numbers of people aged 65 years old and over continues to expand in Malaysia and this is a major growth driver in adult incontinence. People within this age group tend to have high levels of disposable income, either due to their retirement plans...

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Country Report

Adult Incontinence in South Korea

Mar 2017

The rapidly ageing population is a major social issue for South Korea. The population aged over 65 accounted for 14% of the total population in 2016. This figure was 11% in 2010 and reflects the fast-paced increase of the senior population. As a ...

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Country Report

Adult Incontinence in Uzbekistan

Mar 2017

Despite the long presence of such products in Uzbekistan, sales of adult incontinence products remain relatively low in the country. The reason is that using adult incontinence products has been a social or cultural taboo, which prevented mass ...

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Country Report

Adult Incontinence in Serbia

Mar 2017

There were no new launches in adult incontinence in Serbia in 2016 due to its small and insignificant size. The leading manufacturers were not active and there were no new entrants....

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Country Report

Adult Incontinence in Bolivia

Mar 2017

Life expectancy in Bolivia rose in the last two years of the review period. According to a report published by the WHO (World Health Organization), life expectancy increased from 68.3 to 70.7 years. As a consequence, companies increased their focus ...

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Country Report

Adult Incontinence in Kazakhstan

Mar 2017

In Kazakhstan, adult incontinence continued to record positive volume and value growth. A gradual increase in product knowledge and wider product availability in different distribution channels contributed to the higher volume sales of adult ...

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Country Report

Adult Incontinence in the Philippines

Mar 2017

Despite the increasing percentage share of senior citizens in the national population, adult incontinence products continue to be viewed as essential only for the bedridden elderly. An industry source said that adult incontinence is typically used in...

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Country Report

Adult Incontinence in Lithuania

Mar 2017

Adult incontinence continued recording healthy gains in 2016 thanks to declining stigma associated with buying and using adult incontinence products in Lithuanian society as well as improving consumer awareness of products available. Also, improving ...

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Country Report

Adult Incontinence in Slovenia

Mar 2017

Adult incontinence generated current value growth of 2% and volume growth of 1% in 2016 as sales reached EUR2.0 million and 5.2 million units respectively. This represents quite a moderate performance for adult incontinence and it follows an extended...

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Country Report

Adult Incontinence in Sweden

Mar 2017

Growing consumer awareness, acceptance and understanding of the reality of incontinence issues supported value sales growth in adult incontinence 2016. This growth was further underpinned by the ageing of the Swedish population, the wider ...

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Country Report

Adult Incontinence in Norway

Mar 2017

In addition to considerations such as rising awareness and greater product availability, the ageing of the population can be viewed as a prime driving force behind the growth of adult incontinence. The category registered a retail volume increase of ...

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Country Report

Adult Incontinence in Slovakia

Mar 2017

Adult incontinence is a topic which was not discussed publicly in Slovakia for a long time and it is generally seen as a problem which only affects very elderly people. Thus, the topic has not been publicly discussed or adult incontinence products ...

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Country Report

Adult Incontinence in Poland

Mar 2017

According to the Central Statistical Office of Poland (GUS), in 2030, 22% of the population will be over 65 years old and the proportion of the population affected by urinary incontinence will double to 10-15%. In 2016 there were 6 million people ...

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Country Report

Adult Incontinence in Ukraine

Mar 2017

The main users of adult incontinence products are older people, who are the most sensitive to changes in purchasing power. However, despite the economic deterioration, users of adult incontinence products cannot totally avoid purchasing such ...

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Country Report

Adult Incontinence in the Czech Republic

Mar 2017

Increasing awareness of incontinence products among Czechs and an ageing population supported the performance of adult incontinence in 2016. Sales were also fuelled by a wider range of both light and moderate adult incontinence products at ...

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Country Report

Adult Incontinence in Georgia

Mar 2017

People’s awareness of adult incontinence products is low in Georgia. There was no marketing activity over the review period or in 2016. The product is used only for elder bed patients that need moderate/heavy adult incontinence. Therefore, sales of ...

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Country Report

Adult Incontinence in Hungary

Mar 2017

Light adult incontinence products drive growth as these products are highly relevant to help customers suffering from urinary incontinence. Wider distribution and stronger, more dominant in-store presence has also improved the knowledge about various...

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