Euromonitor International publishes the world's most comprehensive market research on the incontinence industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Adult Incontinence in Portugal

Apr 2017

Demand for disposable adult incontinence products continued to increase in 2016, with growth supported mainly by the high numbers of elderly people among the Portuguese population. In 2016, 21% of Portuguese people were aged 65 years old or over. ...

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Country Report

Adult Incontinence in Germany

Apr 2017

Nine million people were affected by incontinence in Germany in 2016, according to figures published from the Deutsche Kontinenz Gesellschaft, with the numbers of incontinence sufferers in the country increasing due to demographic trends. As a ...

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Country Report

Adult Incontinence in France

Apr 2017

During 2016, demand for disposable adult incontinence products in France continued to be structurally driven by the ageing of the country’s population as the number of people among the French population aged 65 years old and over rose by 2% over the ...

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Country Report

Adult Incontinence in Estonia

Apr 2017

Sales growth of incontinence products during 2016 was boosted by a general rise in awareness of incontinence in the country. Consumers became more open about incontinence problems and appreciated improved products that resemble sanitary towels but ...

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Country Report

Adult Incontinence in Hong Kong, China

Apr 2017

Adult incontinence grew by 8% in current value terms in 2016. During the year, the category continued to benefit from the increasing numbers of people aged 65 and above among the population of Hong Kong as older people are the core consumer group for...

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Country Report

Adult Incontinence in Canada

Apr 2017

Adult incontinence continued to gain momentum in 2016 as value sales increased by 10% in current terms and volume sales increased by 8%. This growth was supported by the ageing of Canada’s population and the increasing consumer awareness of adult ...

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Country Report

Adult Incontinence in Nigeria

Apr 2017

A key factor supporting growth of adult incontinence in Nigeria over the review period was the increase in the elderly population. A significant number of this age group suffer from incontinence and receive recommendations to use these products from ...

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Country Report

Adult Incontinence in Turkey

Apr 2017

In 2016, adult incontinence continued to benefit from increasing consumer awareness and growing product availability. Towards the end of the review period, leading home care and tissue and hygiene companies such as Ipek Kagit and Hayat Kimya launched...

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Country Report

Adult Incontinence in Vietnam

Apr 2017

According to Vietnam Ministry of Health, the country is experiencing a higher ageing rate compared to other neighbouring countries. The birth rate in cities and urban areas continues to decline, which is resulted in great concern for the Vietnamese ...

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Country Report

Adult Incontinence in Austria

Apr 2017

Adult incontinence registered another strong performance in 2016 thanks to continued growth in the number of Austrian adults suffering from incontinence problems and further improvements in the availability of such products via grocery retailers ...

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Country Report

Adult Incontinence in Bulgaria

Apr 2017

Towards the end of the review period, healthcare reform appeared on the government’s agenda. There has been widespread discussion in the public arena on the need to reform public healthcare, given the budgetary struggles of the national prescription ...

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Country Report

Adult Incontinence in the United Kingdom

Apr 2017

Both demographic changes and campaigns run by the major players in the industry to make incontinence less of a taboo benefited the category’s value sales in 2016. Adult incontinence products are not only aimed at older people but also women who have ...

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Country Report

Adult Incontinence in the Netherlands

Apr 2017

Retail sales of adult incontinence recorded a further year of healthy growth of 4% in both current value and volume terms in 2016. This confirms the position of adult incontinence in tissue and hygiene in the Netherlands as the strongest performing ...

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Country Report

Adult Incontinence in Brazil

Apr 2017

Adult incontinence sales continued to show strong volume growth rates in 2016, despite the economic slowdown in the country. More and more companies are investing in increasing awareness about the incontinence subject, a fact that is helping to ...

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Country Report

Adult Incontinence in Chile

Apr 2017

According to the Social Characterization Survey (CASEN) the elderly accounted for 17% of the population in 2013, which positioned Chile as a country “in the process of advanced ageing”, under the United Nations characterisation. It is estimated that ...

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Country Report

Adult Incontinence in Belgium

Apr 2017

The strong performance of adult incontinence in 2016 was mainly due to the ageing population trend. This demographic factor translated into a larger consumer base and higher volume sales. However, the category also profited from other factors linked ...

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Country Report

Adult Incontinence in Switzerland

Apr 2017

The Swiss population is ageing; 18% of the overall population was aged 65 and above in 2016. The risk of incontinence increases with age. According to trade press, about half million people in Switzerland suffer from incontinence However, only a ...

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Country Report

Adult Incontinence in Italy

Apr 2017

As the Italian population ages and the birth rate hits its lowest level in history, major manufacturers and brands invest in the development and promotion of adult incontinence products. In Italy, heavy adult incontinence products are usually ...

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Country Report

Adult Incontinence in Uruguay

Mar 2017

The continuous efforts of Kimberly-Clark Uruguay SA and Industria Papelera Uruguay Sociedad Anónima to raise the level of consumer awareness about the benefits of using products specifically designed to address adult incontinence is paying off. As a ...

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Country Report

Adult Incontinence in Taiwan

Mar 2017

Retail value sales of adult incontinence increased by 11% in current terms in 2016 due to a growing ageing population in Taiwan and greater consumer awareness enhanced by continuous education over the years. The population aged 65 and above increased...

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