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Incontinence products market research

Euromonitor has the world’s most comprehensive research on the incontinence category within the tissue and hygiene industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the market for incontinence products and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our incontinence market research answer questions such as:

  • What is the market size of incontinence products?
  • What are the major brands in incontinence products?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

results

 

Country Report

Incontinence in Italy

About three million people in Italy supposedly suffered from incontinence in 2013, and according to Italian health organisations this number is increasing continuously. The demand for incontinence products increased accordingly, generating current ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Algeria

Sales of incontinence remained insignificant at the end of the review period due to a number of factors. There are notably considerable taboos surrounding incontinence, with many sufferers thus being unwilling to discuss their problems with friends ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Switzerland

Sales of incontinence continued to be driven by favourable demographic changes in 2013. Similar to most Western European countries, the size of the population aged 65 and above is continuously growing in Switzerland, meaning that age-related health ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Bulgaria

Approximately 80,000 people suffer from a form of incontinence in Bulgaria in 2013. Heavy cases of incontinence often require up to three units per day. According to reports presented during the conference of the Association of People with urinary ...

Jul 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the Czech Republic

Sales of incontinence continued to witness dynamic growth in 2013, being driven by rising consumption in the Czech Republic. The ageing population and thus growth in the number of consumers represented good conditions for further development of this ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Slovakia

Incontinence recorded a 3% growth in both value and volume sales in 2013 due to the rising number of consumers who had to face the symptoms of the illness due to bad eating habits and leading a stressful life. However, older consumers of around age ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Russia

There was a decline in share of the population group aged 65-years-old and over during the review period, with a drop from 14% of the population in 2008 to 13% in 2013. This was chiefly due to many older Russians opting to leave the country, as a ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Indonesia

Incontinence recorded robust growth in 2013. Perceived as being childish before, the security and convenience offered by incontinence has given this product wider acceptance. Distributed in modern retailers, incontinence products are targeted at ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Vietnam

In 2013, incontinence products became more familiar to Vietnamese consumers thanks to the increasing consumer awareness of the products’ benefits as well as efforts of manufacturers to stimulate demand. Indeed, wider distribution networks, active ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Saudi Arabia

Incontinence is a widespread problem in Saudi Arabia. A study of 6,600 women aged 20 years and over was published by Alfaisal University’s College of Medicine in 2012, with this finding that 29% of respondents suffered from urinary incontinence. Risk...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Spain

Incontinence continued to witness significant progress in Spain in 2013. This can be explained by a variety of factors: on the one hand, there is rising concern amongst the health authorities regarding the high incidence of incontinence, and ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Hungary

The key trend in incontinence is that due to frequent mass media promotions, there is a growing awareness of the issue in society, resulting in wider acceptance of the need for such products, not only for sick or elderly people. It has caused ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in South Africa

Incontinence is still a tiny but niche market in South Africa. Consumers suffering from incontinence tended not to buy such products due to social taboos and embarrassment. Additionally, the lack of education did not help consumers to move onto such ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Tunisia

Overall, incontinence registered a good performance in volume and value terms in 2013. The aging population remained the main consumers of such products, and enabled the industry to see higher consumer demand due to the aging population. Compared ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the US

In 2012, leading incontinence brand Depend launched its Depend Underwear Variety Packs, which are displayed like real underwear in clear packaging in assorted eye-catching, gender-specific colours, prints and patterns. This product encapsulates the ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Australia

The growing awareness of the different features and functionalities of incontinence products persuaded customers to switch from using feminine hygiene products to incontinence products. Big players along with governmental organisations are working to...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Japan

Incontinence sales increased by 5% in current value in 2013. The ageing population trend was the most import growth driver. The population aged 65+ increased by 4% to reach 32 million, accounting for a 25% share of the total population in the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the Netherlands

The population in the Netherlands is ageing, with 17% currently aged 65 or older. In the coming years, this figure is set to rise. As a result of the high number of elderly people, incontinence has become a common medical problem.

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Bolivia

Although sales of incontinence remain small in Bolivia they continue to grow at a speedy pace. This is due to a growing elderly consumer segment. Social changes are helping the middle class to expand and with it different needs. Incontinence products...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Iran

Incontinence products in Iran is a tissue and hygiene category which is rising from a very low base and per capita consumption remains extremely low. The category has only been available since 2007, when limited volumes of imported incontinence ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Morocco

Incontinence retail value sales increased by 15% in current terms in 2013, to reach Dh4.5 million. This was a faster rate of growth than the review period CAGR of 12%. Incontinence remains something of a taboo in Morocco and many consumers do not ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Peru

According to Euromonitor International’s estimates, Peru’s population aged over 65 increased by 18% over the review period, evidencing the need for specialised products for seniors who develop medical conditions, such as incontinence. Nevertheless, ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Mexico

For a number of citizens, suffering from incontinence is an embarrassing condition and therefore marketing campaigns try to highlight the discreet nature of their products, which enable the user to continue on with their usual lifestyles. For ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in India

There was increasing penetration of incontinence products into supermarkets and hypermarkets as originally they were only available from chemists/pharmacies.

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Canada

Urinary incontinence is commonly associated with ageing, and as the average age of the Canadian population continues to rise, so does demand for incontinence protection. However, lifestyle for mid-life and older Canadians was just as important as ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Argentina

The structure of the population in Argentina is more similar to a developed country than to a developing one, showing a clear trend towards an ageing population. In 2013 the population aged over 65 years already represented 11% of the total against ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the United Kingdom

Incontinence products continued to enjoy strong growth in the UK in 2013 as the conditions for the sale of these products were extremely conducive to growth. The ageing of the UK population, high income levels among many older consumers, improving ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Uruguay

Both Industria Papelera and Kimberly-Clark continued with their efforts to improve the level of awareness of those suffering from incontinence, especially women, of the benefits of using specifically designed products to address incontinence instead ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Cameroon

Despite the availability of incontinence products in outlets, volume sales remain low and are restricted to high-end outlets. Retailers show little enthusiasm for stocking large quantities of these products, as consumers remain price-sensitive and ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Slovenia

Incontinence requires a very specific type of product, considered a necessity by users. Therefore, sales of incontinence products are not dependent on economic and consumer purchasing power movements. As the key consumer group for these products is ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Turkey

In Turkey the use of incontinence products leads people to feel embarrassed and uncomfortable, and they often prefer not to purchase such products. Moreover, there is limited availability of incontinence products. Nevertheless, with rising levels of ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Finland

Incontinence products grew by 6% in current value terms in 2013, driven mainly by the ageing Finnish population, resulting in more consumers requiring incontinence products. Manufacturers are also actively promoting incontinence products, trying to ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Ireland

Incontinence in Ireland declined in volume for the fourth consecutive year in 2013 due to the influence of the economic recession, which has seen the majority of Irish people substantially reducing their spending on many different types of products, ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Israel

Over the last decade, life expectancy increased by 2.3 years and is considered to be ranked eighth in the world, standing at an average of 83 years for females and 80 for males. As a result, demand for incontinence products increased moderately over ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Macedonia

The incontinence category still faces obstacles as a result of the rigid cultural views of the locals in Macedonia, which regard incontinence with negativity and ridicule, without really trying to understand its roots and nature. Nonetheless this ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Serbia

Incontinence products and incontinence itself is still surrounded by prejudice in Serbia. The use of incontinence products is still perceived as embarrassing by consumers and it is often stigmatised by those who do not. This also prevents many ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Sweden

Sales growth of incontinence products is dependent on overcoming stigmas attached to incontinence. Incontinence problems are a source of embarrassment for Swedish consumers and may even serve to stop consumers from purchasing incontinence products ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Croatia

Use of incontinence products is dictated by necessity; for this reason, consumers’ choice on format of product is more or less out of their hands. Manufacturers are not in any way implying which format would be the most suitable for them, rather ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Greece

Greece’s population is ageing and this translates into strong growth potential for incontinence products. Although the ongoing economic recession is hindering the performance of the category to a certain extent given that massive cuts in pensions has...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Austria

The market of incontinence is influenced by two factors in 2013. Firstly, the increase in the ageing population is positively influencing the sales of incontinence products. According to Euromonitor International data, the number of people aged 65+ ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Colombia

Incontinence problems used to be considered a taboo and as result there was little information, little or no advertising and little innovation. However, this began to change during the review period and Colombians became more educated and understood ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Bosnia-Herzegovina

2013’s performance of incontinence in Bosnia-Herzegovina was weaker relative to average growth recorded during the review period of CAGR 3% in volume and current value terms. Nevertheless, incontinence’s performance improved from 2012 when the ...

May 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Norway

Stronger promotional campaigns through different media channels, health centres and the extensive information on incontinence products provided by leading players on their websites have increase awareness among elderly consumers about which products ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Egypt

Demand for incontinence remained very limited in 2013, with retail volume sales reaching 1.6 million units and registering 3% growth. The limited availability of these products was one the reasons behind the low sales as they are primarily found in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Costa Rica

Even though the local population continues to age in Costa Rica, the demand for incontinence products remains limited with many mature buyers continuing to have a negative perception about these products as they are often associated with older people...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in the United Arab Emirates

In 2013 and throughout the review period, sales for retail incontinence remained insignificant in the United Arab Emirates. These products are mainly supplied to hospitals, pharmacies and clinics, made readily available for consumers who have a ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Venezuela

In an interview with an important competitor, it was revealed that during 2013 plants expanded to produce incontinence products in the country. Companies emphasise their commitment to the development of products that have been affected by the ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Kenya

Sales of incontinence remained insignificant in Kenya throughout the review period. This is partly due to limited retail distribution for these products but is also linked to consumers' embarrassment, with adult incontinence remaining a taboo problem...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Latvia

In contrast to other tissue and hygiene categories, incontinence is less dependent on upward and downward movements in consumer purchasing power because these products are deemed essential goods among people who are in need for them. On the other ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Incontinence in Lithuania

Incontinence products continued their previous development phase and major factors affecting the category remained nearly unchanged. Stable growth of incontinence products is supported by the ageing population and increasing average lifespan. In ...

Apr 2014 | US$900 | Add to cart | View details
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