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Market Research on Incontinence Products

Euromonitor International publishes the world's most comprehensive market research on the incontinence products industry.

We monitor and analyse incontinence products industry trends globally, from total market size and share data and analysis, company profiles and specific category level information.

Related to this market: personal care, health and wellness products, retailing, luxury goods, nutrition, ingredients, institutional channels, hot drinks, soft drinks, dairy drinks, tobacco, packaged food and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Global Briefing

Women and Global Hygiene: Adapting Strategies to the Changing Consumer

Women are the key target audience of the disposable hygiene industry. However, the lifestyles and status of women across the world have been changing. The report looks at the diversity of modern women’s needs, with case studies across developed and ...

Feb 2016 | US$1,325 | Add to cart | View details

Global Briefing

Private Label Premiumisation in Tissue and Hygiene: Balancing Quality and Price

Private label tissue and hygiene products have captured a significant share of sales across Western Europe and North America, and are seeing growth in developing markets. This analysis looks at private label strategies in the developed world, ...

Jan 2016 | US$1,325 | Add to cart | View details

Country Report

Incontinence in Thailand

In 2014, incontinence recorded current value growth of 15% and volume growth of 14%, with both growth rates being an improvement on the previous year. Thailand is becoming an ageing society, with a higher proportion of elderly people. Hence, ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Vietnam

During the review period local consumers, especially those in big cities, shifted from using cloths to incontinence products for the elderly thanks to their convenience and affordability. The supply of products was plentiful with the participation of...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence recorded current value growth of 8% in 2014. The increase in the proportion of older people aged 65 years and above in the population contributed to the healthy performance of the category. According to Euromonitor International ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Singapore

Incontinence witnessed a strong current value growth in 2014 than 2013, driven by the rapidly ageing population in Singapore. During 2014, the Department of Statistics Singapore reported that total population only grew 1%, which is the slowest pace ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Taiwan

Due to the aging population of Taiwan, demand for incontinence has been increasing. 2014 value growth was faster than the CAGR recorded over the review period. The need for nappies has increased for bed-ridden elderly people as well as for elderly ...

Sep 2015 | US$990 | Add to cart | View details

Global Briefing

Diversity and Adversity : The Changing Middle Class and Global Tissue and Hygiene

The middle class is credited as amongst the principal factors for growth in tissue and hygiene. However, not only are middle class households showing variations in incomes and spending across markets, but households are undergoing transformation, ...

Sep 2015 | US$1,325 | Add to cart | View details

Country Report

Incontinence in New Zealand

Over the period 2013 to 2014, more products were introduced to the market for light bladder leakage (also termed LBL). Tena introduced Lights by Tena, sanitary brand Carefree introduced Carefree Plus and Poise introduced Poise Microliners and Poise ...

Sep 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Poland

Incontinence has continued its upward tendency, reaching 5% volume growth and current value growth in 2014. The positive performance was driven by ongoing rising usage in Poland. The number of people suffering from incontinence issues is steadily ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Malaysia

Educating the public has proved fruitful for incontinence players, enhancing their product awareness and understanding of incontinence. This enables consumers to better understand this health problem when they are in old age making them more eager to...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Australia

The internet is an increasingly popular distribution channel for incontinence products. Besides the obvious factors like the stigma associated with purchasing incontinence products, and convenience, other factors contribute to the increasing ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Ireland

2014 saw share return to international manufacturer SCA Hygiene Products whereas some private label companies saw their shares decline. Aldi and Lidl performed better than other private label manufacturers with Aldi seeing a slight increase and Lidl ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in the United Arab Emirates

Sales of retail incontinence remained insignificant in the United Arab Emirates in 2014. These products are mainly supplied to hospitals, pharmacies and clinics, made readily available for consumers who have a doctor’s prescription and are covered ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Ukraine

The segments of consumers who are most in need of incontinence products, namely those aged over 65, often suffer from low purchasing power. In many cases, elderly people in need of incontinence products rely on the financial assistance of their adult...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Uzbekistan

Incontinence has long been present in Uzbekistan; however, sales have never been proportionate to the potential of the market. Despite a great need for incontinence, using incontinence has been a social or cultural taboo which that has prevented its ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Romania

Incontinence suffers from a lack of awareness compared to other European countries, due to the fact that manufacturers do not invest very much in the promotion of such products. However, compared to the beginning of the review period, there has been ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Azerbaijan

In Azerbaijan, the use of incontinence products leads people to feel embarrassed and suffer inconvenience, and they often prefer not to purchase such products. Moreover, there is limited availability of incontinence products. On the other hand, with ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Belarus

Incontinence is a rather small category in Belarus. Such products are available in Belarus, but continue to be quite expensive. Low product affordability due to the low level of state pensions in Belarus is the key factor that influences category ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Cameroon

Incontinence sales remained insignificant throughout the review period. These products are available in Cameroon but distribution is limited to a small number of upmarket supermarkets and chemists/pharmacies in major cities. Awareness of these ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Indonesia

A high increase in unit prices across incontinence products, as a result of the local currency weakening, has led to lower purchasing power among some income groups, primarily the middle-low ones. In 2014, incontinence saw slower volume sales growth ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Georgia

On account of low product awareness and low income levels of target groups, incontinence products are not popular in Georgia. The main users of incontinence products are elderly people and this group has limited funds due to low pensions. People ...

Jul 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence increased by 15% in value terms as an emerging category, especially light incontinence products such as panty style. Consumers can wear panty-type light incontinence products and still look stylish without being worried or embarrassed. ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Kazakhstan

Incontinence was already a high-priced product area in retail hygiene even before the impact of currency devaluation in Kazakhstan in 2014. The unit price of incontinence was for example more than three times that of nappies/diapers in 2013 and more ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Slovakia

Current value sales of incontinence grew by 2% in 2014 reaching sales of €4 million. Sales were boosted by significantly stronger marketing towards the end of the review period which attempted to break the social taboo of incontinence and related ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in India

Incontinence remained a niche category in India in 2014, due to low product awareness and availability limited to big cities only. Incontinence products were mainly recommended by doctors for the sick and elderly. Besides, products awareness was ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Austria

Incontinence was influenced by two distinctive factors in 2014. Firstly, growing consumer awareness about bladder weakness and the increasing perception of incontinence products as regular hygiene products supported sales in 2014. While Austrians ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Japan

Incontinence in Japan grew by 8% in current value terms in 2014, rising to \178 billion as the irreversible ageing of Japanese population remained the most important driver of growth in the category. The number of people among the Japanese population...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in the Czech Republic

Incontinence continued its dynamic growth in both volume and current value terms in 2014, which was being driven by demographic changes. These changes, namely the ageing population, mean that the consumer base for incontinence is growing gradually ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Switzerland

Sales of incontinence products in Switzerland continued to be driven by favourable demographic changes in 2014. The Swiss population is ageing, with 18% of country’s current population aged 65 or older, a figure which is expected to increase during ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Portugal

If for nappies/diapers/pants, the ageing of the Portuguese population represents an obstacle to growth, for incontinence it represents an opportunity. Advances in medical healthcare allied with improvements in the general living conditions of the ...

Jun 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in South Africa

Incontinence remained a niche category in tissue and hygiene in South Africa throughout the review period. This situation can be attributed to the social taboos associated with buying such products and the lack of education about their uses among ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Venezuela

Incontinence declined by 17% in volume terms in 2014. This was a worse performance than in the review period (CAGR of 0%), due stronger restrictions on obtaining foreign currency for imports of finished products and inputs for local production, and ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in China

In 2014, moderate/heavy incontinence remained the dominant product type in incontinence in China, with a retail volume share of 79%. In addition, moderate/heavy incontinence saw faster current value growth of 23% in 2014, with light incontinence ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in the Philippines

In 2014, current value growth slowed down compared with 2013, though retail volume sales grew faster. Rising sophistication made consumers increasingly aware of the benefits of incontinence products and helped to reduce the stigma surrounding the ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Macedonia

Incontinence achieves current retail value of 4% and 2% retail volume growth to reach value sales of MKD40 million and volume sales of 1.7 million units in 2014. Modern way of living in Macedonia, involving extensive and more frequent travelling as ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Costa Rica

Population ageing in Costa Rica coupled with the continued reduction of the social stigma surrounding incontinence problems helped to ensure that incontinence products was one of the strongest performing categories in the local tissue and hygiene ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Hungary

Due to the increasing acceptance of incontinence products, supported by strong promotion of the importance of using suitable solutions for incontinence, consumers have started to become more conscious about their needs. As the product range of ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Uruguay

IPUSA and Kimberly-Clark Uruguay continued with their efforts to improve the level of awareness among those suffering from incontinence of the benefits of using specifically designed products to address incontinence, instead of the less-expensive ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Norway

Retail value sales of incontinence increased by 9% in current terms in 2014 to reach NOK147 million. 2014 value growth was one percentage point lower than the entire review period current value CAGR. Incontinence saw strong growth during the review ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in the United Kingdom

Incontinence continues to face a degree of competition from sanitary protection, which offers lower unit prices and is often regarded as less embarrassing by women. However, this competition lessened towards the end of the review period, partly ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Russia

Incontinence benefited from a stronger distribution presence towards the end of the review period, particularly in Russia's regions. Widening distribution was linked to stronger production for incontinence in Russia, with SCA Hygiene Products for ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Bolivia

Economic conditions in the country continued to boost the development of small categories such as incontinence. In addition, there is a growing consumer segment for incontinence in Bolivia. The elderly population increased over the review period, ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Guatemala

Incontinence is a growing category in Guatemala; it registered an 8% retail value growth rate in current terms and sales of GTQ24 million in 2014. The appearance of new products, targeting specific consumer groups, such as Kimberly-Clark Guatemala ...

May 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Denmark

Incontinence continued to grow in Denmark in 2014 due to manufacturers succeeding in removing the taboo of using incontinence products as well as the still growing elderly population. These trends have continued to dominate incontinence sales. ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Germany

Incontinence in Germany remained one of the main growth drivers of tissue and hygiene in terms of both volume and value sales in 2014. In order to continue to boost acceptance and understanding of the condition, manufacturers continued to improve and...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Italy

According to Italian health organisations, roughly over three million people suffered from incontinence in Italy in 2014, and this number is constantly increasing due to Italy’s ageing populating and the fact that incontinence is mostly age related; ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Saudi Arabia

Saudi Arabian society is gradually embracing modernisation, albeit within the limits of Sharia law. The topics and issues which were previously considered a taboo are now being discussed more openly, especially on social media. Women are becoming ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Nigeria

The incontinence category recorded robust current value growth in 2014. A key factor supporting growth was the increase in the 65+ population, which grew by about 3% in 2014 compared to 2013, and by about 15% between 2009 and 2014. A good proportion ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Incontinence in Ecuador

The government wants to reduce imports by US$6 billion by 2017 and introduced Resolution 116 through the COMEX (External Commerce Committee, in Spanish) as a means to achieve this goal. This legislation created quality controls and entrance barriers ...

Apr 2015 | US$990 | Add to cart | View details
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