Incontinence products market research

Euromonitor has the world’s most comprehensive research on the incontinence category within the tissue and hygiene industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the market for incontinence products and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our incontinence market research answer questions such as:

What is the market size of incontinence products?
What are the major brands in incontinence products?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

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Total: (80)

Country Report

Incontinence in Saudi Arabia

Incontinence products continued to benefit from a lessening of the taboos surrounding incontinence towards the end of the review period. There was widening awareness of the availability of these products, which also benefited from a widening ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Incontinence in Algeria

Despite rising demand for incontinence products, the category continued to generate negligible sales in the country. The few brands that could be found are available in pharmacies only, where prices are higher, and not many families can afford the ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in the Netherlands

Incontinence became less of a taboo subject during the review period. As the share of the population over 50-years-old continues to grow, an increasing number of consumers face incontinence. Consequently, the taboos surrounding these issues are ...

Dec 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Bulgaria

Although incontinence products have been present in the Bulgarian market for a while, this category has not shown much development. This is a surprise as Bulgaria’s ageing population offers a good consumer base for manufacturers in this category. The...

Nov 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Hungary

Thanks to the wide communication of the importance of incontinence products consumers know these products better and are willing to try more of them. However, as the spending power of consumers has not recovered totally yet, volume sales only grew ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Morocco

Incontinence products benefited strongly from long-term demographic trends in Morocco during the review period. During the review period, the number of Moroccans aged 65-years-old and over increased by 8%. In addition, ongoing growth in disposable ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Croatia

Incontinence products are perceived as a necessity by their users but this category has succumbed to the effects of the global economic slowdown. The increased importance of private label and economy brands has shown that economising is a must for ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Serbia

Incontinence products saw slower, stable volume growth of 2% in 2010. Since many consumers use moderate/heavy incontinence products, volume growth was not negative, because they cannot reduce the number of units. Light incontinence saw volume growth ...

Oct 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in the United Arab Emirates

Retail sales of incontinence products in the UAE remained negligible throughout the review period. Products are available through hospitals and other healthcare facilities and therefore there are few sales made directly to consumers.

Oct 2011 | $900| Add to cart | View details ›

Country Report

Incontinence in Kenya

Sales of incontinence products remained virtually negligible during 2010. Adult incontinence remains a taboo subject in Kenya and as such the demand and usage of incontinence products in the country is very difficult to measure. The awareness of ...

Oct 2011 | $900| Add to cart | View details ›