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Euromonitor International publishes the world's most comprehensive market research on incontinence, within the tissue and hygiene industry. We provide data and analysis on everything from total market sizes and market shares to industry trends and specific sub-category level information.

As well as in-depth data and statistics on: consumer lifestyles, income and expenditure, cities, the digital consumer, economy, finance and trade, as well as commercial business dynamics and industrial supply chains.

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        Country Report

        Incontinence in the US

        Jun 2016

        A continued change in cultural attitudes towards incontinence continues to provide sales growth for the category. Additionally, increased exposure through innovative advertising campaigns such as Kimberly-Clark’s “Underwareness” for its Depend brand ...

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        Country Report

        Incontinence in Australia

        Jun 2016

        In 2015 the incontinence category in Australia continued to benefit from a shift in cultural attitudes towards such products, with advertising campaigns and medical initiatives helping to reduce the stigma surrounding incontinence problems. The risk ...

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        Country Report

        Incontinence in Saudi Arabia

        May 2016

        Saudi Arabian society is gradually embracing modernisation, albeit within the limits of Sharia law. The topics and issues which were previously considered a taboo are increasingly being discussed more openly, especially on social media. Women are ...

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        Country Report

        Incontinence in Belgium

        May 2016

        The main factor behind the strong performance of incontinence products in 2015 was the ageing population. This demographic factor translated into a larger consumer base and volume sales benefited from this. However, the category also profited from ...

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        Country Report

        Incontinence in Portugal

        May 2016

        The increasing life expectancy of the national population, boosted by the developments in medical healthcare allied to improvements in general living conditions, fuelled demand for incontinence products over the review period. The Portuguese ...

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        Country Report

        Incontinence in Estonia

        May 2016

        The incontinence products category saw a continued improvement in its performance in 2015 with a current value terms increase of 2%. This was due to greater awareness of incontinence issues, along with a willingness to find solutions to this problem....

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        Country Report

        Incontinence in the United Arab Emirates

        May 2016

        Retail sales of incontinence products remained insignificant in the United Arab Emirates in 2015. These products are mainly supplied to hospitals, chemists/pharmacies and health care clinics and they are made readily available for consumers who have ...

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        Country Report

        Incontinence in Morocco

        May 2016

        Incontinence in Morocco increased in volume and current value by 14% in 2015, with the category rising to DH6 million in value sales by the end of the year. The main reason behind this strong growth is the fact that the category is still in the ...

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        Country Report

        Incontinence in New Zealand

        Apr 2016

        The most notable story about the category of incontinence in 2015 was the release of the world’s first incontinence lingerie collection at the New Zealand Fashion week. The High-Life collection from New Zealand company Confitex contains 30 looks ...

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        Country Report

        Incontinence in Uruguay

        Apr 2016

        The continuous efforts of Kimberly-Clark and Industria Papelera Uruguaya to raise the level of awareness among those suffering from incontinence problems of the benefits of using products specifically designed to address this condition began to pay ...

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        Country Report

        Incontinence in the United Kingdom

        Apr 2016

        Traditionally underpinned by the growth of the older population, in 2015 retail value sales of incontinence in the UK were lifted by the combination of rising consumer education, alongside a contraction in public sector provision of incontinence ...

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        Country Report

        Incontinence in South Korea

        Apr 2016

        Incontinence recorded 8% current value growth in 2015, and is seen as a category with high potential within the total tissue and hygiene industry. With a rapidly ageing population and growing demand for incontinence products, changing the negative ...

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        Country Report

        Incontinence in Hong Kong, China

        Apr 2016

        Incontinence posted current value growth of 8% in 2015, equalling the rate recorded in 2014. The category continued to benefit from growth in the number of people aged 65 years and above in Hong Kong, as older people are the main consumer group for ...

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        Country Report

        Incontinence in Mexico

        Apr 2016

        In 2015, strong advertising for incontinence products was detected in the mass media. SCA Consumidor México SA de CV ran a strong campaign for its leading Tena brand and highlighted the benefits of disposable underwear. No other type of product was ...

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        Country Report

        Incontinence in Brazil

        Apr 2016

        Incontinence showed itself to be resilient to the decline in purchasing power that impacted Brazilian consumers over the review period. The category continues to be driven by the increasing elderly population in the country, and a greater level of ...

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        Country Report

        Incontinence in Canada

        Apr 2016

        Demand for incontinence products is supported by the growing ageing population in Canada. The number of people over the age of 65 grew by 4% in 2015 to over 5.7 million and by 21% since 2010 compared to 1% and 5.5% growth rates over the same periods ...

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        Country Report

        Incontinence in Iran

        Apr 2016

        Incontinence products is a category with a very low sales base in Iran and per capita consumption was still relatively low in 2015. Awareness of these products was extremely low when they first became available and retail distribution was limited ...

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        Country Report

        Incontinence in Costa Rica

        Mar 2016

        In 2015 current retail value sales increased by 10% to reach CRC1.5 billion. Sales of incontinence products continued to show double-digit growth rates in Costa Rica as it is still considered very immature across the country. Manufacturers, ...

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        Country Report

        Incontinence in India

        Mar 2016

        Incontinence remained a niche category in India due to low product awareness, availability in selected retail channels and limited to big cities only. Incontinence products were mainly prescribed by doctors for the sick and elderly, and consumers do ...

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