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Market Research on Incontinence Products

Euromonitor International publishes the world's most comprehensive market research on the incontinence products industry.

We monitor and analyse incontinence products industry trends globally, from total market size and share data and analysis, company profiles and specific category level information.

Related to this market: personal care, health and wellness products, retailing, luxury goods, nutrition, ingredients, institutional channels, hot drinks, soft drinks, dairy drinks, tobacco, packaged food and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

As well as: business dynamics and commercial industrial supply chains.

results

 

Country Report

Incontinence in the US

A continued change in cultural attitudes towards incontinence continues to provide sales growth for the category. Additionally, increased exposure through innovative advertising campaigns such as Kimberly-Clark’s “Underwareness” for its Depend brand ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Australia

In 2015 the incontinence category in Australia continued to benefit from a shift in cultural attitudes towards such products, with advertising campaigns and medical initiatives helping to reduce the stigma surrounding incontinence problems. The risk ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Saudi Arabia

Saudi Arabian society is gradually embracing modernisation, albeit within the limits of Sharia law. The topics and issues which were previously considered a taboo are increasingly being discussed more openly, especially on social media. Women are ...

May 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Belgium

The main factor behind the strong performance of incontinence products in 2015 was the ageing population. This demographic factor translated into a larger consumer base and volume sales benefited from this. However, the category also profited from ...

May 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Portugal

The increasing life expectancy of the national population, boosted by the developments in medical healthcare allied to improvements in general living conditions, fuelled demand for incontinence products over the review period. The Portuguese ...

May 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Estonia

The incontinence products category saw a continued improvement in its performance in 2015 with a current value terms increase of 2%. This was due to greater awareness of incontinence issues, along with a willingness to find solutions to this problem....

May 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in the United Arab Emirates

Retail sales of incontinence products remained insignificant in the United Arab Emirates in 2015. These products are mainly supplied to hospitals, chemists/pharmacies and health care clinics and they are made readily available for consumers who have ...

May 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Morocco

Incontinence in Morocco increased in volume and current value by 14% in 2015, with the category rising to DH6 million in value sales by the end of the year. The main reason behind this strong growth is the fact that the category is still in the ...

May 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in New Zealand

The most notable story about the category of incontinence in 2015 was the release of the world’s first incontinence lingerie collection at the New Zealand Fashion week. The High-Life collection from New Zealand company Confitex contains 30 looks ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Uruguay

The continuous efforts of Kimberly-Clark and Industria Papelera Uruguaya to raise the level of awareness among those suffering from incontinence problems of the benefits of using products specifically designed to address this condition began to pay ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Japan

HEADLINES

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in the United Kingdom

Traditionally underpinned by the growth of the older population, in 2015 retail value sales of incontinence in the UK were lifted by the combination of rising consumer education, alongside a contraction in public sector provision of incontinence ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in South Korea

Incontinence recorded 8% current value growth in 2015, and is seen as a category with high potential within the total tissue and hygiene industry. With a rapidly ageing population and growing demand for incontinence products, changing the negative ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Hong Kong, China

Incontinence posted current value growth of 8% in 2015, equalling the rate recorded in 2014. The category continued to benefit from growth in the number of people aged 65 years and above in Hong Kong, as older people are the main consumer group for ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Mexico

In 2015, strong advertising for incontinence products was detected in the mass media. SCA Consumidor México SA de CV ran a strong campaign for its leading Tena brand and highlighted the benefits of disposable underwear. No other type of product was ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Brazil

Incontinence showed itself to be resilient to the decline in purchasing power that impacted Brazilian consumers over the review period. The category continues to be driven by the increasing elderly population in the country, and a greater level of ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Canada

Demand for incontinence products is supported by the growing ageing population in Canada. The number of people over the age of 65 grew by 4% in 2015 to over 5.7 million and by 21% since 2010 compared to 1% and 5.5% growth rates over the same periods ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Iran

Incontinence products is a category with a very low sales base in Iran and per capita consumption was still relatively low in 2015. Awareness of these products was extremely low when they first became available and retail distribution was limited ...

Apr 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Costa Rica

In 2015 current retail value sales increased by 10% to reach CRC1.5 billion. Sales of incontinence products continued to show double-digit growth rates in Costa Rica as it is still considered very immature across the country. Manufacturers, ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in India

Incontinence remained a niche category in India due to low product awareness, availability in selected retail channels and limited to big cities only. Incontinence products were mainly prescribed by doctors for the sick and elderly, and consumers do ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Vietnam

Incontinence posted current value growth of 12% in 2015 to reach sales of VND402 billion. One of the main factors behind this performance was the increasing number of stroke patients. According to the Vietnam Beverage Association, Vietnamese ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in South Africa

Incontinence remained a niche category within the South African tissue and hygiene market in 2015. Social stigma, a lack of education, high average unit prices and a relatively young population remained barriers to category performance.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Spain

Innovation and the expansion of the consumer target base are the main trends underlying the strong growth registered by incontinence in 2015. Manufacturers launched new products to appeal to more active older users, in order to break down some of the...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in France

Demand for disposable incontinence products continued to be structurally driven by the ageing population in 2015. The number of persons aged 65+ years, for example, rose by 2% over the previous year. In addition, the advent of several innovative ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Ireland

In 2015, retail value sales of incontinence were boosted by rising public awareness and acceptance of products within light incontinence. The category expanded to include a number of Irish women who, suffering from light stress-induced incontinence, ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Italy

Italian health organisations have determined that approximately over three million people in the country suffered from incontinence during 2015. This number of people is consistently increasing as a result of the ageing population in the country, and...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in the Netherlands

Volume sales of incontinence recorded another year of solid growth, increasing by 4% in 2015. This was the third consecutive year that incontinence posted volume growth of 4%. The principal factor behind volume growth remained the steady increase in ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Greece

Regardless of the instability impacting Greece’s political and economic landscape, incontinence registered positive growth in 2015. This is largely due to the ageing population in Greece but also to the low penetration rates that incontinence ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Switzerland

Incontinence remains the category with the most growth potential in tissue and hygiene. It is an industry estimate that between 6% and 8% of the Swiss population are incontinent; however, only 70% of incontinent Swiss people are estimated to use ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Austria

Strong growth in incontinence continued in 2015 as consumer awareness and acceptance of incontinence products continued to improve and consumers switched from sanitary protection to actual incontinence products. Additionally, the availability of ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Turkey

Incontinence in Turkey registered another year of dynamic current value growth in 2015, of 14%, thanks to the rapid increase in the variety and availability of these products. This was because leading tissue and hygiene manufacturers penetrated the ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Russia

Despite the growing health and wellness trend in Russia, the issue of incontinence continues to suffer from a lack of awareness compared to elsewhere in Europe. This is mainly due to the fact that there are not many manufacturers operating in the ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Thailand

In Thailand, the population is ageing rapidly, more so than the growth rate of new borns. Older people tend to suffer from digestive and urinary problems and have little time for exercise, leading to more of a reliance on incontinence products.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Indonesia

Different from other categories, incontinence products are offered to the elderly, an age group in decline in Indonesia. Nevertheless, the penetration rate was moderately high in 2015, with products widely distributed through channels including ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Egypt

Demand for incontinence products remained limited in 2015, although improving, with retail volume sales achieving 1.8 million units and registering 5% growth. Higher sales were driven by the increasing awareness and importance of incontinence ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in China

Incontinence recorded current value growth of 21% in 2015. The increase in the proportion of older people aged 65 years and above in the population contributed to the healthy performance. According to Euromonitor International Countries and Consumers...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Peru

Incontinence was a health problem that had not been addressed adequately in the past owing to embarrassment among seniors, and a lack of open information and discussion of the topic. The situation had hardly been improved by low product availability ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Georgia

In 2015, Georgia encountered a strong currency devaluation: the Georgian lari lost its value against the US dollar by 35%. This fact pushed up the unit price of incontinence products by 9% in current terms in 2015. As incontinence lacks competition, ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Ecuador

Incontinence products continue to become more diversified, especially regarding presentation. There has been an increase in variety in terms of unit per package from brands such as Tena and Plenitud, with frequency of consumption rising.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Belarus

Incontinence remained a rather small category in Belarus in 2015, as incontinence products continued to be rather expensive for their key consumers. Low product affordability due to the low level of state pensions in Belarus was the key factor ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Slovakia

Current value sales grew by 1% in 2015 to reach €4 million. Sales benefited from the ageing population trend and slowly strengthening purchasing power of consumers. However, growth was limited by the significant prescription-based market for ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Sweden

The ageing of the Swedish population is driving the incontinence category as it is naturally aiding an increase in volume sales. The Swedish population aged 65 and above stood at 1.9 million in 2015, an increase of 2% on 2014. This natural increase ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Singapore

With a more-active elderly population, light incontinence is increasing in popularity. Light incontinence products are usually thinner and appear less bulky. This makes consumers who are suffering from incontinence problems more receptive to wearing ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Cameroon

Incontinence sales remained insignificant throughout the review period. These products are available in Cameroon but distribution is limited to a small number of upmarket supermarkets and chemists and pharmacies in major cities. Awareness of these ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Pakistan

The very low awareness of the existence of specialised products among the population led to negligible demand in Pakistan in 2015.

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Kazakhstan

The increasing standard of living and the ageing of the Kazakhstani population contributed to higher sales of incontinence products to older consumers in 2015; however, this was only observable amongst those living in urban areas with high disposable...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Uzbekistan

In 2015 people demonstrated higher curiosity in incontinence products. It was the consequence of inconveniences caused by health problems amongst elder people. Besides this, pharmacists also showed more interest in incontinence so that they could ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Ukraine

The economic downturn had a negative influence on incontinence volume sales in 2015. Although the number of consumers of incontinence products did not change significantly in 2015, they started using products more economically. As a result, volume ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in Romania

Incontinence does not benefit from high demand in Romania. Consumers are slowly becoming informed about the existence of these products and the number of players within incontinence is slowly growing. There are no government initiatives to stimulate ...

Mar 2016 | US$990 | Add to cart | View details

Country Report

Incontinence in the Philippines

Incontinence clocked positive current value growth in 2015, though at a slightly slower pace than was seen in 2014. The increased education levels of consumers coupled with their exposure to international trends continued to raise their receptiveness...

Mar 2016 | US$990 | Add to cart | View details
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