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India

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

India StatisticsConsumer Lifestyles in India

India Country BriefingsFuture Demographics: India in 2030

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    Country Report

    Concentrates in India

    Mar 2017

    Sales of concentrates continue to benefit from the strong presence of these products in India, with powder concentrates especially popular. Powder concentrates remained the main driver of overall volume growth in concentrates in 2016 and this was ...

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    Country Report

    Energy Drinks in India

    Mar 2017

    Energy drinks remains among the most-sought after mixers for alcoholic drinks in India. More specifically, the combination of vodka with Red Bull remains a favourite among a high number of Indian consumers and this is observed as beverages which mix ...

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    Country Report

    Carbonates in India

    Mar 2017

    During 2016, the consumer preference for natural products led to fresh fruit juice and other healthy types of soft drinks preferred to carbonates. It is a well-known fact that freshly prepared juices are healthier than carbonates, while all types of ...

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    Country Report

    Juice in India

    Mar 2017

    The increasing numbers of health-conscious consumers in India, especially in the country’s urban areas, who are more focused on functionality and nutrition in their beverages rather than just their thirst quenching properties and convenience drove ...

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    Country Report

    Bottled Water in India

    Mar 2017

    Bottled water sales increased by 22% in off-trade value terms to reach INR70.4 billion in 2016, while off-trade volume sales rose by 19% to 4.4 billion litres in the same year. Increasing health concerns and the unavailability of clean drinking water...

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    Country Report

    Soft Drinks in India

    Mar 2017

    The re-categorisation of aerated drinks within the luxury category under India’s new GST bill, which has instated a 4-tier tax structure of 5%, 8%, 12%, and 28%, represents the major threat to growth in soft drinks over the forecast period. The ...

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    Country Report

    RTD Coffee in India

    Mar 2017

    RTD coffee remains a niche category in India. Companies such as Coffee Day Enterprises Ltd and Tata Starbucks Ltd, two of the leading players in specialist coffee shops in India, offer packaged RTD coffee in their outlets. However, sales of these ...

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    Country Report

    RTD Tea in India

    Mar 2017

    RTD tea maintained its status as a niche soft drinks category in 2016 as consumption remained relatively low. This was observed as India remains primarily a tea drinking country, and consumers tend to prefer tea in its hot brewed format. This is also...

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    Country Report

    Sports Drinks in India

    Mar 2017

    Sports drinks in India registered healthy sales growth in 2016 as both off-trade value and volume sales rose substantially. However, the primary consumer base for sports drinks in India remains limited to the country’s most affluent consumer groups. ...

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    City Review

    Mumbai City Review

    Mar 2017

    India's most populous city (19.2 million residents in 2016), Mumbai is a growing financial hub and home to Bollywood, one of the world's largest industries. Propelled by business services over 2011-2016, it surpassed Bangalore by labour productivity,...

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    Country Profile

    India: Country profile

    Mar 2017

    India will have another year of strong growth in 2017. Robust gains in private consumption are the main driver. Public investment will strengthen although private investment will slow owing to a cutback in lending. Exports will see a rebound. Cash ...

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    Country Report

    Air Care in India

    Mar 2017

    Local consumers traditionally used incense sticks to eliminate odours. With increasing exposure to air care, Indians have started to use various types of air fresheners to eliminate odours from the house, which has increased the sales of air care in ...

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    Country Report

    Bleach in India

    Mar 2017

    The demand for bleach in the retail channel remains negligible in India, with bleach used for removing colour from clothes or cleaning hard stains from tiles or marble floors, but demand being small and met by low-cost unorganised products....

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    Country Report

    Dishwashing in India

    Mar 2017

    To save time and increase the convenience of dishwashing, local consumers are shifting from dishwashing bars to dishwashing liquids. This shift is driving the growth of the category in the country....

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    Country Report

    Home Insecticides in India

    Mar 2017

    Each year, many Indians are affected by diseases caused by mosquitoes linked to malaria and dengue fever, which result in a high death toll. To avoid the outbreak of diseases caused by mosquitoes, the demand for home insecticides is increasing and, ...

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    Country Report

    Laundry Care in India

    Mar 2017

    With increasing penetration of washing machines coupled with decreasing unit prices, laundry care consumers are shifting from bar detergents to powder detergents, a factor that is triggering growth of the category....

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    Country Report

    Home Care in India

    Mar 2017

    Initiatives taken by the government such as “Swachh Bharat”, aiming towards a cleaner India and increasing promotional activities by the leading home care companies, has increased the awareness of home care products among consumers. In addition, ...

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    Country Report

    Polishes in India

    Mar 2017

    With an increase in the number of working professionals and school-aged population, the demand for shoe polish has increased, which is the major contributor to the growth of polishes in India....

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    Country Report

    Surface Care in India

    Mar 2017

    With increasing advertising and promotional activities by leading surface care players such as Reckitt Benckiser and Hindustan Unilever, local consumers are becoming increasingly aware of the importance of healthy living. In addition, the initiatives...

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    Country Report

    Toilet Care in India

    Mar 2017

    Hygiene has become an extremely important factor for local consumers’ wellbeing. With Indians becoming increasingly aware of the need for greater sanitation at home, the demand for toilet care is increasing. In addition, the government initiative to ...

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