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Country Report

Apparel in India

A slight slowdown in economic growth and a depreciating rupee value had minimal effect on growth in either the value or volume of apparel sales throughout the 2006-2011 review period. The influence of Western wear infiltrating the Indian culture ...

May 2012 | US$1,900| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook