Market Research India

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Country Report

Beauty and Personal Care in India

Beauty and personal care continued to increase strongly in both volume and value terms during 2011, driven mainly by new consumers in second-tier and third-tier cities, who witnessed a rise in their disposable incomes year-on-year, and showed greater...

Sep 2012 | US$2,400| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›